Titulo | A life to see |
Agência | Y&R Santiago |
Campanha | #ALifeToSee |
Anunciante | Movistar |
Marca | Movistar |
Data da primeira Transmissão/Publicação | 2018 / 9 |
Sector Empresarial | Serviços de telefone móvel |
Legenda | Don't use your phone while driving |
Filosofia | The initiative of Movistar with the collaboration of Carabineros de Chile (police) and Conaset, seeks to create awareness among drivers, in the month with the highest number of accidents during the year. |
Problema | Traffic accidents caused by use of cell phones during the driving, increased in Chile. The last report delivered by the chilean police and the Conaset (National Commission of Traffic), shows that traffic accidents caused by "distracted driving" have risen a 93.2% in the last six years. |
Tipo de Mídia | Televisão |
Comprimento | |
Director executivo criativo | Francisco Cavada |
Director executivo criativo | Alvaro Becker |
Redator | José Ignacio Vliz |
Redator | Alí Hernandez |
Director de arte | Marco Ortega |
Director de arte | Alfonso Larsen |
Director de arte | Joaquin Toro |
Director de contas | Daniela Dalencon |
Director de contas | Clemente Pinto |
Realizador | Diego Nunez Irigoyen |
Produtora | Cinemagica |
Produtor executivo | Josefina Abud |