| Titulo | GingerFred Day 1 |
| Agência | Mekanism |
| Campanha | GingerFred |
| Anunciante | Trulia |
| Marca | Trulia |
| Data da primeira Transmissão/Publicação | 2015 / 12 |
| Sector Empresarial | Sector imobiliário |
| História | Today, Trulia, a leading destination for homebuyers and renters, announced a partnership with celebrity real estate agents James Harris and David Parnes, stars of "Million Dollar Listing Los Angeles." During the month of December (Dec. 1-12), Trulia and the real estate agents will provide helpful advice and content to make the home searching process easy and enjoyable - from tips for searching for a new home to highlights of the must-have home features for holiday entertaining. During the holiday campaign, James and David will help a very unique friend and client find a home - a gingerbread man who is moving from the city to the suburbs as he and his gingerbread wife are expecting a gingerbread baby. The gingerbread family's journey will be chronicled with realistically humorous photos depicting the various emotions consumers feel when finding their home. Consumers can follow the gingerbread family's journey at www.trulia.com/gingerbread and on Instagram https://www.instagram.com/trulia/ . |
| Tipo de Mídia | Social Media |
| Senior Writer | Michael Grant |
| Director de arte | Richard Krolewicz |
| Senior Brand Manager | Heath Tavrides |
| Brand Manager | Sarah Holden |
| Senior Digital Producer | Andrew Devansky |
| Produtora | Sister |
| Fotógrafo | Spencer T. Nottage |
| Produtor executivo | Thorsten Hoppensworth |
| Produtor | Alun Lee |