Goose Island Lager - "Goose Island Lager"

DraftLine Buenos Aires, Argentina

4690

Marca: Goose Island Lager
País: Argentina

Anunciante: Cerveceria Y Malteria Quilmes

Titulo	Goose Island Lager
Agência	DraftLine
Campanha	Goose Island Lager
Anunciante	Cerveceria Y Malteria Quilmes
Marca	Goose Island Lager
Data da primeira Transmissão/Publicação	2024 / 2
Sector Empresarial	Cervejas, sidras
Filosofia	For the launch of the new Goose Island Lager in Argentina, draftLine created a unique campaign featuring the emblematic geese, symbols of the brand, who were personally in charge of transporting the beers from Chicago on a commercial flight. The creation of this action focused on the nature of the brand, which is characterized by being irreverent, with personality and a fun tone.
Tipo de Mídia	Interatividade
Comprimento	86 seconds
Connections Director & Agency Head	Guido “Chapa” Lofiego
Managing Diretor	Vera Nesis
Chief Creative Officer	Diego Gueler Montero
General Creative Director	Dario Ventura
Director criativo	Florencia Loda
Equipa criativa	Ignacio Allami
Equipa criativa	Federico Silva
Head of Art	Mayra Brulc
Head of Project Managers	Agustina Simone
Project Manager	Mechi Martinez Uriburu
Head of strategy & Business Integration	Manolo Jofré
Head of Strategy	Nicolás Prosen
Estrategista	Jennifer Skrobacki
Community Manager	Juan Tabanera
Chefe de produção	Sebastián Torrella Reinoso
Produtor	Lola Winer
Activation Producer	Diego Mc Loughlin
Produtora	Mamá Húngara
Realizador	Federico Garcia Rico
Produtor executivo	Juan Saravia
Project Producer	Soti Charnas
Director de publicidade	Eugenio "Cucú" Raffo
Director de publicidade	Soledad Azarloza
Director de publicidade	Catalina Dalton
Director de publicidade	Lucila Djeredjian
Director de publicidade	Belen Nolazco
Director de publicidade	Martina Goldbaum