Titulo | Better With Pepsi |
Agência | Alma |
Campanha | #BetterWithPepsi |
Anunciante | PepsiCo Inc. |
Marca | Pepsi |
Data da primeira Transmissão/Publicação | 2021 |
Sector Empresarial | Bebidas carbonadas |
Filosofia | For over 30 years, Pepsi drinkers have been cut out of the burger & cola pairing equation, sidelined and forced to compromise - but that is all about to change as Pepsi declares this week that Burgers go Better with Pepsi. A recently commissioned survey shows what we all thought - 60% of participants preferred their Big Macs, Daves singles and Whoppers with Pepsi over Coke. Anyone that shared a photo on Facebook, Twitter or Instagram of themselves with a Pepsi alongside any fast food burger of their choice purchased on Friday, May 28, with the hashtag #BetterWithPepsi, had their Pepsi comped by the brand, all day long. Alternatively, fans could click a #BetterWithPepsi ad on Facebook or Instagram, then sharing their receipt(s). |
Tipo de Mídia | Case Study |
Comprimento | |
Produtora | Carbo Films |
VP of Marketing | Todd Kaplan |
Senior Director of Marketing | JP Bittencourt |
Creative Chairman & CEO | Luis Miguel Messianu |
President & Chief Creative Officer | Alvar Suñol |
Director criativo | Daniel Correa |
Director criativo | Bruno Trad |
Group Account Director | Meg Valls |
VP of Operations | Michelle Headley |
VP, Director of Production | Yeyo Marquez |
Produtor executivo | Jay Rivera |
Associate Strategic Planning Director | Paula Villalobos |
SVP, Head of Strategy | Angela Rodriguez |
Fotógrafo | Marçal Vaquer |
Paper Artist | Raya Sader |
Retocador digital | Juary Leocadio |