Beer 34 - Nakahtari Brewery - "Statue Just For Loving Beer"

Leavingstone

Leavingstone Tbilisi, Geórgia

Prêmios

7456

Marca: Beer 34 - Nakahtari Brewery
País: Geórgia

Anunciante: Leavingstone

Titulo	Statue Just For Loving Beer
Agência	Leavingstone
Campanha	Statue Just For Loving Beer
Anunciante	Leavingstone
Marca	Beer 34 - Nakahtari Brewery
Data da primeira Transmissão/Publicação	2015 / 3
Sector Empresarial	Agências de publicidade
História	Introducing the first statues a brand put up for its customers right in the middle of the city. These guys didn’t invent anything, or win any wars. We’re honoring them just because they love beer too much. 34 - the first Georgian craft beer - wanted to reach beer fanatics - special people who can appreciate a special taste. That’s why we launched 34 with a shocking price tag - 34 Laris a bottle. In other words, it was 20 times more expensive than it’s supposed to be. In five days, we tracked the first heroes to buy 34 and crafted their personal statues. Just as the price went down to an affordable level, we revealed new local landmarks as a surprise to honor the people who love beer.
Tipo de Mídia	Case Study
Comprimento	135 seconds
Empresa de design sonoro	Betkholab
Director executivo criativo	Levan Lepsveridze
Director criativo	Giorgi Avaliani
Produtor executivo	Natia Gogia
Director de arte	Ia Darakhvelidze
Diretor de Estratégia	Giorgi Burchuladze
Account Manager	Nikoloz Kakhniashvili
Social Media Executive	Dito Dolidze
Social Media Executive	Beka Raminishvili
Câmara	Guka Goliadze
Câmara	Temo Macharadze
Câmara	Misha Gogichaishvili
CG Supervisor	Giorgi Qobalia
Pós-produção	Saba Pruidze
Sound Engineer	Tato Rusia
Model Making	Valo Imerlishvili
Model Making	Giorgi Gordzamashvili