Clash of Clans - "New Property Alert: Town Hall 16"

DAVID

DAVID New York City, Estados Unidos

449

Marca: Clash of Clans
País: Estados Unidos

Anunciante: Supercell

Titulo	New Property Alert: Town Hall 16
Agência	DAVID
Campanha	New Property Alert: Town Hall 16
Anunciante	Supercell
Marca	Clash of Clans
Data da primeira Transmissão/Publicação	2023 / 12
Sector Empresarial	Consolas de videojogos
História	Town Hall 16 is the biggest possible release for Clash of Clans- and its 100 million monthly players have been anxiously awaiting it for a year. If you know anything about Clash fans, you know that they take the game extremely seriously. To them, the game’s basically the real world and its characters are real, too. And since Town Hall 16 is an actual building in the game, we brought it to the real world in a way Clash never has before. We actually listed the video game building as though it’s for sale in reality. Because, hey, this game is reality to its players. What’d we do? We listed Town Hall 16 on numerous sites around the world. We even got a real realtor, and a famous one at that, Tony B of Island Wide Realty, to list the video on his site and give us a tour of it on Instagram. This was Tony’s first non-real-world property ever. And of course, we made the Clash character who built Town Hall 16 - the Builder - a realtor. He advertised the building with a walk-through video just like the real ones realtors make. And as expected, the Clash community went wild.
Tipo de Mídia	Televisão
Comprimento	40 seconds
Mercado	Estados Unidos, Finlândia
Global Chief Creative Officer	Pancho Cassis
Managing Partner	Pancho Cassis
Chief Operating Officer (COO)	Sylvia Panico
Managing Diretor	Luiza Prata Carvalho
Chief Creative Officer	André Toledo
Director criativo	Sébastien Rouvière
Director criativo	Pedro Sattin
Redator	Sandi Spino
Director de arte	Carmen Fenech
Group Strategy Director	James Mitchell
Estrategista	Brooklyn Carey
Supervisor de conta	Irene León
Chief Strategy Officer	Paula Vampre
Director de contas	Guilhermo Sgarbi
Chefe de produção	Brenda Morrison Fell
Senior Producer	Tomas Diego
Director of Business Affairs	Barbara Karalis
Business Affairs Manager	Catalina Peña
Community Manager	Mafe Maceda
Community Manager	Andrew Cable
PR Director	Sandra Azedo
Director de publicidade	Iwo Zakowski
Marketing Lead	Anna Bouveng
Marketing Production	Yuri Yoshimura