Corona - "Sunset O'Clock"

DAVID

DAVID Bogota, Colômbia

1106

Marca: Corona
País: Colômbia

Anunciante: Constellation Brands, Inc.

Titulo	Sunset O'Clock
Agência	DAVID
Campanha	Sunset O'Clock
Anunciante	Constellation Brands, Inc.
Marca	Corona
Data da primeira Transmissão/Publicação	2023 / 12
Sector Empresarial	Cervejas, sidras
História	Enjoy sunsets with a Corona, and a twist. Corona is excited to launch an innovative promotion, Sunset O’Clock. The key to this promotion lies in the palm of your hand, quite literally, on every Corona bottle worldwide. Each bottle proudly displays the exact time of its production, transforming a free of cost asset into the catalyst for an exciting reward system, turning every Corona bottle into a medium that gives people a compelling reason to enjoy sunsets How does it work? It's easy and simple. The time printed on each Corona bottle becomes the “golden ticket” to exclusive rewards. The closer the production time is to the actual sunset time, the greater the reward. To claim rewards, simply take a photo of the time imprinted on the beer bottle and send it via direct message to Corona's social media. It's that easy! . Sunset O’Clock helps Corona consumers improve their sunset-watching experience with an opportunity to redeem exclusiverewards.
Tipo de Mídia	Televisão
Comprimento	58 seconds
Director de publicidade	Abi Findlay
Brand	Alejandra Corona
Chief Creative Officer	Carlos Camacho
Redator	Jonathan Rodriguez
Agency	DAVID Bogotá
Chief Creative Officer	Pancho Cassis
Chief Operating Officer (COO)	Sylvia Panico
Managing Diretor	Juan-Pablo García
Director de arte	Izmael Crespo
Director de arte	Julián Olivares
Director de arte	Roger Gonzales
Diretor dos Negócios	Hanna Borresen
Head of Strategy	Carmen De Ureña
Public Relations	Sandra Azedo
Communications Director	Miguel Merino
Marketing Director	Joao Pedro Gentil Zattar
Brand Marketing Director	Juanita León
Business Growth Director	Juan José Muñoz