Supercell - "Codemate - Can you beat a chess grandmaster?"

DAVID

DAVID New York City, Estados Unidos

868

Marca: Supercell
País: Estados Unidos

Anunciante: Tencent

Titulo	Codemate - Can you beat a chess grandmaster?
Agência	DAVID
Campanha	Codemate
Anunciante	Tencent
Marca	Supercell
Data da primeira Transmissão/Publicação	2023 / 9
Sector Empresarial	Consolas de videojogos
Filosofia	A major partnership in the realm of strategy is fully underway. Supercell, the powerhouse behind gaming phenomena such as Clash of Clans and Clash Royale, has joined forces with Chess.com, for a period of strategy celebration. As the latest piece in the partnership, the Clash-maker has launched the digital ad puzzle Codemate where participants can earn in-game rewards by finding the winning moves. Inspired by the moves of a chess grandmaster, more than 50 different puzzle-based ads with varying difficulty levels will challenge both new and experienced chess players alike. This interactive global campaign turns chess puzzle-solving moves into Clash of Clans or Clash Royale in-game promo codes. The harder the puzzle, the better the reward. With the smartest minds being able to win between upwards of 250.000 to 1.000.000 gold and elixir to use in their Clash games. Sharing games with everyone The Codemate campaign now runs until the following days, featuring digital ads and New York-based billboards. The puzzles are harder than they look, but if you come across them all it takes is to find the two winning moves on the chessboard and you will be thoroughly rewarded with in-game riches.
Tipo de Mídia	Case Study
Comprimento	46 seconds
Global Chief Creative Officer / Partner	Pancho Cassis
Global Chief Operating Officer (COO)	Sylvia Panico
Managing Diretor	Luiza Prata Carvalho
Chief Creative Officer	André Toledo
Director criativo	Linus Oura
Director assistente criativo	Guilherme Pinheiro
Redator	Sandi Spino
Director de arte	Carmen Fenech
Director de arte	Rafael Ochoa
Director de arte	Juan Portilla
Global Strategy Officer	Paula Vampre
Group Strategy Director	James Mitchell
Estrategista	Brooklyn Carey
Supervisor de conta	Irene León
Chefe de produção	Brenda Morrison Fell
Senior Producer	Esteffania Najera
Director of Business Affairs	Barbara Karalis
Business Affairs Manager	Catalina Peña
Craft Retoucher	Ricardo Moreira
Global PR Director	Sandra Azedo
Director de publicidade	Iwo Zakowski
Director de publicidade	Manuel Laggengar
Director de publicidade	Samuel Klinkmann
Director de publicidade	Yuri Yoshimura
Director de publicidade	Dane Mattson
Web Development	North Kingdom
Developer	Lisandro Mindel
UI/UX	David Ljunghill
Client Director	Roger Stighäll
Agência de Mídia	Wavemaker Miami
Media Account Services	Pierina Di Cera
Media Account Services	Marilina Gutnisky
Media Buy	Isabella Frediani
Media Managing Director	Zacarías Constanzó
Agência de Mídia	GroupM
Media Business Affairs	Sergio Benjumea
Media Account Services	Maria Camila Rodriguez
Realizador	Oscar Cortés