| Titulo | #TurnYourBack |
| Agência | Ogilvy UK |
| Campanha | Dove #TURNYOURBACK |
| Anunciante | Unilever |
| Marca | Dove |
| Data da primeira Transmissão/Publicação | 2023 |
| Sector Empresarial | Cremes, loções, hidratantes, tónicos e desmaquilhantes |
| História | The Bold Glamour filter presents an "ideal" of beauty, and it looks very real. Almost too real. Dove has always fought against damaging and unrealistic expectations of beauty. Along with Ogilvy and DAVID, Dove is encouraging people to #TurnYourBack on the Bold Glamour filter as part of its #NoDigitalDistortion mission. The influencer-led campaign kicked off with creators sharing their feelings on the filter and the damage it can do to people and their perception and expectation of what constitutes beauty. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Creative Agency | Ogilvy UK |
| Creative Agency | DAVID |
| Creative Agency | Ogilvy Miami |
| Equipa criativa | Dave Anderson |
| Equipa criativa | Ian Brassett |
| Director executivo criativo | Daniel Fisher |
| Chief Creative Officer | Saulo Rocha |
| Director criativo | Liam Bushby |
| Chief Creative Officer | Pancho Cassis |
| Redator | Michel Gomez Gomez |
| Chief Creative Officer | Lisa Bright |
| Director criativo | Jose Sancho |
| Director criativo | Pedro Sattin |
| Producer | Chloe Jahanshahi |
| Director de arte | Daniela Botero |
| Director criativo | Alison Stevens |
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