Corona - "Corona Solar Energy 5"

DAVID

DAVID Bogota, Colômbia

1859

Marca: Corona
País: Colômbia

Anunciante: Grupo Modelo

Titulo	Corona Solar Energy 5
Agência	DAVID
Campanha	Corona Solar Energy
Anunciante	Grupo Modelo
Marca	Corona
Data da primeira Transmissão/Publicação	2023 / 3
Sector Empresarial	Cervejas, sidras
Filosofia	The local production of Cerveza Corona, the brand of AB Inbev Bavaria's global portfolio, in line with the company's commitment to make a transition to renewable energy, will be be exclusively brewed with solar energy, having the 100% of the production completed by beginning of 2024. To promote its clean production, “Corona Solar Energy” by creative agency DAVID Bogota, shows off Corona in its most natural way — brewed by the sun. The campaign lets the power of the sunshine in the visually striking campaign, nodding to the use of solar energy. Each creative component is 100% shoot with sun light and the reflection on the bottle, centered on natural images to highlight the sun’s effect on the landscape, the water, the human body and the new brew method of Corona.
Tipo de Mídia	Imprensa e publicações
Partner & Global Chief Creative Officer	Pancho Cassis
Global COO	Sylvia Panico
Chief Creative Officer	Carlos Camacho
Managing Diretor	Juan-Pablo García
Account Manager	Catalina Córdoba
Creative Copywriter	Camila Ordóñez Bozzi
Director de arte	Julián Olivares
Director de arte	Camilo Jiménez
Director de arte	Izmael Crespo
Director de arte	Laura Arcila
Global PR Director	Sandra Azedo
Director de publicidade	Alvaro De Luna
Director de publicidade	Juanita León
Director de publicidade	Camila Escobar
Director de publicidade	Alejandra González
Director de publicidade	Juan José Muñoz
Produtor	Lorena Díaz
Produtora	Köhler Studio