Titulo | THE CONCERT NO ONE WAS WAITING FOR |
Agência | Fahrenheit DDB |
Campanha | THE CONCERT NO ONE WAS WAITING FOR |
Anunciante | BBVA |
Marca | BBVA |
Data da primeira Transmissão/Publicação | 2014 / 10 |
Sector Empresarial | Serviços bancários, investimentos, corretores de bolsa |
História | BBVA, the bank of the people, asked all Peruvians to join them and bring back Peruvians most iconic rock star: Pedro Suarez Vertiz. He stepped away from stage due to Dysarthria, a rare motor speech disorder that wont let him speak again. First, we offered all Peruvians a challenge: If 1 million people ask for Pedro Suarez Vertiz to come back, he would. People simply had to sing a petition as loud as they could in order for Pedro to hear them. Over 1.4 million people participated. Two months later, Pedro was back in a unique concert where he contributed the music and the crowd was his voice. We installed over 800 microphones inside the stadium to get people voices and sing for him |
Filosofia | BBVA is the bank of the people, and is responsible for helping Peruvians to achieve their dreams. |
Problema | For that reason we needed to find a motivation that could move them to reach a common goal that we could help to achieve. |
Resultado | First, we offered all Peruvians a challenge: If 1 million people ask for Pedro Suarez Vertiz to comeback, he would. People simply had to sing a petition as loud as they could in order for Pedro to hear them. Over 1.4 million people participated. Two months later, Pedro was back in a unique concert where he contributed the music and the crowd was his voice. We installed over 800 microphones inside the stadium to get people voices and sing for him. At the first stage of the campaign over 1.4 million people participated. The concert was a hit in every possible way. People simply had to sign a petition including their personal details and sing as loud as they could in order for Pedro to hear them. Over 40 thousands Peruvians were able to see their legend on stage again. The bank collected almost 2 million data from the people who participated. We got 90% of positive feedback in social media and the BBVA bank saved 1.5 million dollars in free press. The concert reached 100% of the audience of Peruvian´s on Twitter. |
Tipo de Mídia | Eventos |
Comprimento | |
Trilha sonora | Cuando pienses en volver |
Mais Informações | www.fahrenheitddb.com |
Director of Marketing | Luciana Olivares |
Director executivo criativo | Ricardo Chadwick |
Brand Managing Director | Alberto Goachet |
Chefe de Digital | Jean Paul Goachet |
Director criativo | Sergio Franco Tosso |
Supervisor de arte | Luciano Leone |
Redator | Hugo Elespuru |
Director de arte | Mari Torres |
Planejador de Mídia | Nicolas Cabieses |
Director de contas | Claudia Maldonado |
Contas Digitais | Veronica Perea |
Produtor da agência | Enrique Garcia |
Produtor da agência | Juan Zevallos |
Produtora | Patria |
Realizador | Milovan Radovic |
Editor | Milovan Radovic |
Empresa de produção | Allawards |
Assistant Editor | Claudia Yacarini |
Pós-produção | Lunatic |
Música/som | Audiopost |