Titulo | A 36 Hour Live Stream to Celebrate a 30 Second Live Commercial (68s) |
Agência | BBDO New York |
Campanha | Snickers Live Ads |
Anunciante | Mars, Inc. |
Marca | Snickers |
Posted | Novembro 2017 |
Sector Empresarial | Chocolates, barras, rebuçados, pastilhas |
História | “There is a fine line between brilliance and stupidity” — and Snickers danced on it for 36 hours to generate buzz around its Super Bowl ad. The brand made history with the first 36-hour live stream with uncut and original content — ranging from appearances by big name stars such as Betty White and Adam Driver, to more obscure forms of entertainment (a cowboy counting the number of beans in a can of beans). So what kept the live stream on the right side of the line? Making users part of the show. The first 36-hour live stream in history featured uncut and original content — with big moments featuring celebrities such as Betty White and Adam Driver, and, umm, lesser moments showing a cowboy counting the number of beans in a can. So what kept the live stream on the right side of the line? Making users part of the show…and maybe targeting a generation that will watch just about anything. |
Tipo de Mídia | Interatividade |
Produtora | O Positive |
Worldwide Chief Creative Officer | David Lubars |
Chief Creative Officer | Greg Hahn |
Director executivo criativo | Peter Kain |
Director executivo criativo | Gianfranco Arena |
Director criativo | Scott Mahoney |
Redator | Scott Mahoney |
Director criativo | Dan Oliva |
Director de arte | Dan Oliva |
Redator | Rich Douek |
Redator | Chris Cannon |
Redator | Ricky Johanet |
Director de arte | Brian Pinkley |
Produtor da agência | David Rolfe |
Produtor da agência | Amy Wertheimer |
Produtor da agência | Melissa Chester |
Produtor da agência | Joe Croson |
Produtor da agência | Andrew Nam |
Produtor da agência | Chul Osborne |
Account Manager | Kirsten Flanik |
Account Manager | Susannah Keller |
Account Manager | Lisa Piliguian |
Account Manager | Tani Corbacho |
Account Manager | Blake Maraoui |
Account Manager | Danee Fields |
Planeador | Annemarie Norris |
Planeador | Sean Stogner |
Realizador | Jonathan Klein |
Producer | Ralph Laucella |
Producer | Marc Grill |
Chefe de produção | Devon Clark |