Audi - "Audi Logo Switch"

Åkestam Holst /NoA

Åkestam Holst /NoA Stockholm, Suécia

Prêmios

8490

Marca: Audi
País: Suécia

Anunciante: Audi

Titulo	Audi Logo Switch
Agência	Åkestam Holst /NoA
Campanha	Audi Logo Switch
Anunciante	Audi
Marca	Audi
Posted	Novembro 2017
Sector Empresarial	Automotor
História	Audi has been a proud sponsor of alpine racing for 20 years. But during the biggest alpine event of the year, the World Ski Championship in St. Moritz, it was not the only brand fighting for attention. In order to stand out, Audi deployed a simple idea. On one skier's arm, it replaced its logo with a licence plate number. Viewers were then invited to take part in a competition: the first to spot the number on live TV and share it on social media would win the skier's Audi.
Problema	Audi has been a big fan and a proud sponsor of alpine racing for 20 years. But during the biggest alpine event of the year, the World Ski Championship in St. Moritz, many brands were fighting for attention. In order to stand out, Audi came up with a simple idea to activate the millions of people who followed the races on live TV. Audi replaced their logo on one skier’s arm to a secret licence plate number. All viewers were then invited to a competition. The first one to spot the number on live TV and share it on social media would win the skiers Audi.
Tipo de Mídia	Case Study
Director criativo	Magnus Jakobsson
Redator	Rickard Beskow
Director de arte	Eva Wallmark
Director de arte	Michal Sitkiewicz
Account Manager	Jennie Strinnhed
Digital Producer	Alex Picha
Planeador	Simon Stefansson
Director de contas	Shirin Hirmand
Designer gráfico	Olov Öqvist
Produtor	Henrik Adenskog
Realizador	Nisse Axman
Director de publicidade	Tom Hedström
Director de publicidade	Carola Klingvall
Director de publicidade	Niklas Henning