Titulo | Family Portrait 7 |
Agência |
Deutsch NY
|
Campanha |
The Last Family Portrait
|
Anunciante |
WATERisLIFE
|
Marca |
Water Is Life
|
Data da primeira Transmissão/Publicação |
2015 / 4
|
Sector Empresarial | Segurança pública, saúde e higiene
|
Legenda | their first family portrait is probably their last |
História | Every 20 seconds, a family in Sub-Saharan Africa loses a loved one to unsafe drinking water. Deutsch took that brutal fact and made a gorgeous, bittersweet campaign for the Water Is Life charity—getting Ethiopians to pose for their first family portraits, which could also be their last. |
Filosofia | Award-winning photographer Neil DaCosta took the photos. The print ads, each with a call to action,will run in Bloomberg, The Economist and Forbes, among other magazines."Most people go into these rural areas of Ethiopia, snap a picture of the tribes and then leave," said Water Is Life president Kristine Bender. "This is the first time anyone has physically printed, framed and given them a family portrait. You could see the gratitude on their faces. Knowing we are making a difference by capturing an important moment in their life, the project's goal isn't just to give family portraits, it's to keep these families alive." |
Tipo de Mídia |
Imprensa e publicações
|
Chief Creative Officer |
Kerry Keenan
|
Director executivo criativo |
Menno Kluin
|
Director criativo |
Julia Neumann
|
Director criativo |
Frank Cartagena
|
Director criativo |
Sam Shepherd
|
Director de arte |
Brittany Rivera
|
Redator |
Kevin Meagher
|
Fotógrafo |
Neil DaCosta
|
Design Director |
Juan Carlos Pagan
|
Designer |
Brian Gartside
|
Retocador digital |
James Cullinane
|
Director of Integrated Media |
Karen Benson
|
Integrated Production |
Joe Calabrese
|
Director of Digital Production |
Suzanne Molinaro
|
Asst. Digital Producer |
Libby Carespodi
|
Print Producer |
Donald Odell
|
Produtor |
Joe Pernice
|
Post Producer |
Francess Tom-‐Sahr
|
Editor |
Eric Grush
|
Editor |
Marcus Land
|
Editor |
Pete Slife
|
Digital Design |
Alex Miller
|
Application Developer |
Shane Akins
|