Titulo | Feet on Fire |
Agência | Saatchi & Saatchi Geneva |
Campanha | Feet on Fire |
Anunciante | GlaxoSmithKline |
Marca | Lamisil |
Data da primeira Transmissão/Publicação | 2016 / 4 |
Sector Empresarial | OTC - Medicina tradicional |
Legenda | Nothing works faster |
História | The film reveals the story of three different characters underperforming due to the discomfort caused by their foot fungus condition, commonly known as Athlete’s foot. The discomfort is metaphorically visualized by the fire in their feet, which represents the chief symptom: the burning sensation.The characters are engaging in activities independently, but their stories become interconnected when they cross paths.The runner, who struggles to keep his rhythm, passes a cyclist who is also having difficulty cycling and, finally the cyclist crosses paths with our key protagonist, a young amateur basketball player. It becomes clear that the basketball player can’t perform well due to the “fire” in his feet.Lamisil, the ultimate solution for Athlete’s foot, enters the scene to extinguish the fire. After a successful application, the player gets confidently back in the game to shoot a winning shot. |
Tipo de Mídia | Viral |
Comprimento | |
Director executivo criativo | Jason Romeyko |
Deputy Executive Creative Director | Jan Teulingkx |
Director de arte | Gustavo Figueiredo |
Redator | Antoine Karpat |
Planeador estratégico | Ellen Reifenberger |
Produtor | Lyndsay Myerscough |
Produtor | Nicola Turek |
Director de contas | Lucia Lafuenti |
Director de contas | Melanie Bisseret-Foucher |
Chief Executive Officer (CEO) | Andrea Pedrazzini |
Realizador | Bugsy Riverbank Steel |
Producer | Rupert Savage |
Production Manager | Olivia Mee |
Director de fotografia | Sy Turnbull |
Produtor executivo | Julia Reed |
Lead VFX | Chris Allen |
Flame Artist | Alex Gabucci |
Telecine | James Banford |
Pós-produção | Beatrice Bowden |