Boundaries is one of the video ads, made within the First Women's Rights Campaign in Kyrgyzstan.This simple creative work shows stereotypes, which might limit women's rights, and that only women can determine her boundaries herself.
Filosofia
Stereotypes, which surround women, limits her. But only she can decide what are her boundaries.
Problema
According to the results of a medico-demographic review conducted in 2012, every fourth woman in Kyrgyzstan was a victim of physical, sexual or emotional violence. Most of them never sought professional help. Bridal kidnappings occur at an alarming rate: women and girls are kidnapped and forced into marriages with their captors. Stereotypes, pressure from family, lack of access to information or protection – all of these factors limit women’s rights.
Resultado
Overall, the social media campaign reached more than half a million people and engaged over 60% of them in social media. It was mentioned in mass media in Kyrgyzstan, as well as in Russian and International creative and news resources and was noted by National Women’s Forum in Kyrgyzstan and UN CEDAW committee. In total, online and TV campaign might have reached around 90% of Kyrgyz population.