Titulo | Runner |
Agência | Goodby Silverstein & Partners |
Campanha | We Are Dub Nation |
Anunciante | Golden State Warriors |
Marca | Golden State Warriors |
Data da primeira Transmissão/Publicação | 2019 / 11 |
Sector Empresarial | Equipamentos desportivos, eventos desportivos |
História | “There’s so much love for the Dubs from all over the Bay Area. This spot shows that the love is mutual,” said Amanda Chin, VP of brand marketing for the Golden State Warriors. “Our fanbase is widespread. The team doesn’t represent a city, they play for the entire Bay area and beyond. GS&P did a great job of bringing that idea to life. “We wanted to connect with the Warriors fans on a deeper level, by celebrating where they come from,” said Anthony O’Neill, associate creative director at GS&P. “It’s a celebration of the real bay area. There’s beauty in the bay that you won’t find on a postcard. The places that people who grew up here know and love.” GSP’s campaign builds on a five-year relationship with the Warriors. During the 2018-19 NBA season, the agency collaborated with the Warriors and commemorated the team’s last regular-season game in Oracle Arena by “retiring” the number 47. A banner celebrates the 47 historic seasons the Warriors played in Oakland, California, and hangs in the rafters of the new Warriors home at Chase Center. In addition to the Warriors, GS&P works for BMW, Pepsi, Doritos, Cheetos, Liberty Mutual Insurance and Comcast. |
Tipo de Mídia | Televisão |
Comprimento | |
Co Chairman | Jeff Goodby |
Co Chairman | Rich Silverstein |
Chief Creative Officer | Margaret Johnson |
Director of Innovation | Adam Reeves |
Director criativo | Adam Reeves |
Director assistente criativo | Rony Castor |
Redator | Rony Castor |
Director assistente criativo | Anthony O'Neill |
Director de arte | Anthony O |
Lorenz Ortiz | |
Director of Broadcast Production | Leila Gage |
Director of Film | Tod Puckett |
Music Curation | Tod Puckett |
Assistant Producer | Olaitan Oladipo |
Managing Partner | Brian McPherson |
Director de contas | Clark Gieseke |
Account Manager | Ashley Wurzel |
Assistant Account Manager | Hannah Hadley |
Director of Communications | Meredith Vellines |
Estrategista | Briana Patrick |
Director of Business Affairs | Kristian Evanculla |
Company Name | Hungry Man |
Realizador | Amir Farhang |
Director de fotografia | Ray Huang |
Produtor executivo | Caleb Dewart |
Produtor de linha | Ben Gilovitz |
Company Name | Elevel (Goodby-Silverstein and Partners) |
Editor | Dave Becker |
Assistant Editor | Steven Castro |
Produtor executivo | Luke Dillon |
DIRECTOR OF ELEVEL | Michael Damiani |
Engenheiro de áudio | Nic DeMatteo |
Engenheiro de áudio | Jody Scott |
Company Name | David Fisher |
Company Name | Cameron Gray The Mill |
Colorist | Adam Scott |
Artist | Ty Bardi |
Artist | Chad Ford |