| Titulo | The Meeting Point For All Points Of View |
| Agência | DOJO |
| Campanha | The Meeting Point For All Points Of View |
| Anunciante | Fundação Bienal de São Paulo |
| Marca | 35Th Sao Paulo Biennial |
| Data da primeira Transmissão/Publicação | 2023 / 10 |
| Sector Empresarial | Feiras, eventos e festivais |
| Filosofia | To attract a more diverse audience for the 35th Biennial of São Paulo - choreographies of the impossible - held by the Fundação Bienal de São Paulo between September 6th and December 10th, DOJO, the official agency of the exhibition, presents a campaign with the concept “The meeting point for all points of view”, with POV (Point of View) language. Going far beyond the trend spread on social media, the concept and strategy came from behavioral research developed by KOGA, the agency’s study unit, to understand the relationship between Generation Z and people from classes C and D with the consumption of art and culture. With the object of applying the concept in practice, the campaign features several executions in which POV is used to portray the points of view of the most diverse people who will be present at the 35th Biennial. Among the initiatives carried out, highlights include actions with different creators, OOH and digital pieces, as well as a film produced by Iconoclast, with a script by the DOJO team, which brings modern and innovative language to the event. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Chief Creative Officer | Thiago Baron |
| Chief Operating Officer (COO) | Rodrigo Toledo |
| Director criativo | Fernando Bartolo |
| Redator | Leandro Neves |
| Director de arte | Henrique Porto |
| Produtor executivo | Paula Poças |
| Head Of Client Services | Isabel Rudge |
| Account Management | Beatriz Rodrigues |
| Account Management | Nathalia Ferreira |
| Account Management | Laís Souza |
| Director de media | Andréia Leida |
| Media Team | João Ferreira |
| Media Team | Leandro Marco |
| Media Team | Jessica Libório |
| Media Team | Aline Silva |
| Diretor de Estratégia | Rita Braga |
| Estrategista | Bruno Perazio |
| Estrategista | Barbara Coppola |
| Data Strategist | Debora Pontes |
| Data Strategist | Bruno Binoto |
| Director criativo | Juliana Muncinelli |
| Equipa criativa | Caroline Lima |
| Equipa criativa | Caroline Cañellas |
| Equipa criativa | Giuliana Simas |
| Studio Team | Igor Berck |
| Studio Team | Rebeca Massa |
| Studio Team | Diego Silva |
| Studio Team | Lucas Oliveira |
| Studio Team | Gabriel Ferrari |
| Studio Team | Giuliano Laruccia |
| Studio Team | Hugo Romero |
| Studio Team | Adriano Paciello |
| Produtora | Iconoclast |
| Scene Direction | Nico Mascarenhas |
| Produtor executivo | Pity Lieutaud |
| Produtor executivo | Henrique Danieletto |
| Produtor | Carolina Guerra |
| Produtor | Silva Fontes |
| Director de fotografia | Vinicius De Andrade |
| Cast | Ana Helen Campos Cassiano Dos Santos |
| Cast | Douglas Constante Silvino |
| Cast | Gio Ferreira |
| Cast | Beni Blazquez |
| Cast | Mariana Lacorte Alves |
| Original Soundtrack | Diogo Poças |
| Original Soundtrack | Leonardo Mendes |
| Editing And Mixing | Plug-In Studio |
| Announcer | Cris Botarelli |
| Approval Client | José Olympio Da Veiga Pereira |
| Approval Client | Luiz Lara |
| Approval Client | Maguy Etlin |
| Approval Client | Antonio Lessa |
| Approval Client | Caroline Carrion |
| Approval Client | Felipe Gomes |
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