Titulo | In the Spotlight |
Agência | BBDO New York |
Campanha | In the Spotlight |
Anunciante | The Stuttering Association for the Young (SAY) |
Marca | The Stuttering Association for the Young |
Data da primeira Transmissão/Publicação | 2021 / 9 |
Sector Empresarial | Acções caridade, fundações, voluntariado |
História | This PSA had 2 objectives. First, to give kids who stutter the confidence to embrace their voices. And two, to encourage the rest of us to be patient, and give kids who stutter the space they need to say what they want to say. Testing proved that the PSA was highly effective. After watching the PSA, 60% of teens agreed that “living with a stutter is more challenging than I thought”. 63% said they were “more likely to interact with People who Stutter”. |
Tipo de Mídia | Televisão |
Comprimento | |
VFX Company | The Mill New York |
Worldwide Chief Creative Officer | David Lubars |
Director criativo | Lance Vining |
Director criativo | Gary Toit |
Redator | Aaron Marshall |
Produtor da agência | Whitney Husnik |
Music Producer | Julia Millison |
Diretor de Estratégia | Dexter Blumenthal |
Estrategista | Isabel Rendon |
Produtora | Hungry Man |
Realizador | Alex Gorosh |
Produtor | Sherra Fermino |
Director de fotografia | Eric Ulbrich |
Audio Post Production | Lime Studios |