Titulo | Let’s Go Beyond |
Agência | T&Pm |
Campanha | Let’s Go Beyond |
Anunciante | Toyota |
Marca | Toyota |
Data da primeira Transmissão/Publicação | 2023 / 10 |
Sector Empresarial | Automóveis |
História | Toyota has always strived to make improvements to their products and services, no matter how small, in the knowledge that these add up to enhance customers' lives and society. Their heritage in advancing electrified technology with hybrid and hydrogen innovations, partnerships with Olympics and Paralympics, and experience breaking design conventions with models such as the C-HR are just a few recent examples. In Toyota’s world, every step, no matter how small, counts. The brand insight coupled with the audience insight of the Progressive Mainstream, the primary audience made up of naturally curious, adventurous people who believe in pushing themselves beyond the expected to get more out of life, the ‘Let’s Go Beyond’ idea was born. This is just the start of Toyota’s story, however, and the ‘Lets Go Beyond’ platform has been created to unite all of Toyota’s future communications under one brand platform. At the heart of the campaign sits a cinematic, uplifting and inspiring film shot by Director Philippe Tempelman from production company BWGTBLD GmbH which captures the spirit of ‘going beyond’. Showcasing the ways in which Toyota is always striving to make improvements to their products and services, however small, in the knowledge that these all add up to deliver experiences above and beyond the expected, truly enhancing customers lives & society. This is visualised through dramatising the attempts in people’s lives and how each one matters. The film shows how Toyota’s ‘Let’s go Beyond’ attitude matches our Progressive audiences’ ambitions and desires. |
Tipo de Mídia | Interatividade |
Comprimento | |
Produtora | Rogue Films |
Agency | THE |
Agency | Danny Hunt (The Partnership) |
Director criativo | Tayfun Sarier |
Director criativo | Guus Ter Beek |
Planning Partner | Simon Ringshall |
Diretor dos Negócios | Jess Bailey |
Account Manager | Gabriela Kwaku Yeboah |
Head of Integrated Production | Charles Crisp |
Assistant Producer | Isiuwa Ero |
Realizador | Philippe Tempelman |
Produtor executivo | Julian Holland |
Director de fotografia | Katelin Arizmendi |
Editor | Andreas Arvidsson |
Pós-produção | Swiss |
Sound Engineer | Jack Sedgwick |
Sound Engineer | Ed Downham |
Produtor executivo | Suzy MacGregor |
Senior Manager | Rob Crilley |
Senior Manager | Totem Brand Strategy Inc. |
Manager | Courtney Lewis |
Manager | Natalie Carpenter |
Director criativo | Braulio Kuwabara |
Director criativo | Robert Cervera |
Social Media Manager | Silvia Mendes |
Planning Director | Tom Langan |
Senior Producer | Sam Topley |
Realizador | Max Fisher |
Produtor executivo | Charlie Crompton |
Produtor | Joseph Taussig |
Production Manager | Rosie Marchant |
Director de fotografia | Luke Jacobs |
Editor | James Rosen |
Pós-produção | Absolute Post |
Pós produção | Kirsty Ratcliffe |
Auditivo | Button Factory |
Engenheiro de áudio | Jon Clarke |
Music Supervision | SIREN |
Chief Executive Officer (CEO) | Nick Howarth |
Global Client Director | Kate Mottram |
Executive Client Lead | Andre Moreira |
Planning Director | Matt Linstead |
Director de contas | Joe Dawson |
Senior Producer | Charlie Ebbs |
Produtora | BWGTBLD GmbH |
Produtor | Leonard Leis |
Produtor executivo | Emma Rosas Hott |
VFX Producer | Filipa Moreira |
Efeitos especiais | Leo Wilkes |
Audio Post Production | King Lear Music & Sound |
Coordinator | Grace Lomax |
Executive Client Lead | Sophie Fyles |
Equipa criativa | Yem Elizabeth Akingbade |
Planeador | Martina Mattioni |
Diretor dos Negócios | Stephanie Swan |
Director de contas | Sonya Willings |
Account Manager Director | Phillip Lloyd |
Assistant Producer | Lakhbir Tari |