| Titulo | Ridiculous Lights |
| Agência | DDB Canada |
| Campanha | Ridiculous - Power Smart |
| Anunciante | BC Hydro |
| Marca | Power Smart |
| Posted | Outubro 2010 |
| Sector Empresarial | Produção de energia, matérias-primas, minerais |
| História | The popularity of the anti-waste movement can be seen everywhere. Re-usable travel mugs, water bottles and shopping bags all prove that this philosophy is getting stronger but, for some reason, wasting power isn't seen in the same light. BC Hydro wanted to remind British Columbians that, just like with other resources, wasting power is something to be avoided |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Realizador | Michael Downing |
| Director criativo | Cosmo Campbell |
| Director criativo | Dean Lee |
| Director criativo | Terra Cochrane |
| Redator | Neil Shapiro |
| Director de arte | Chris Moore |
| Produtor da agência | Sue Bell |
| Account Manager | Karen Martin |
| Pós-produção | School |
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