Titulo | Until Justice Just Is (Poster) |
Agência | VSA Partners |
Campanha | Until Justice Just Is |
Anunciante | YWCA Metropolitan Chicago |
Marca | YWCA |
Data da primeira Transmissão/Publicação | 2020 / 1 |
Sector Empresarial | Consciencialização social sobre descriminação racial / étnica / minorias / portadores de deficiências |
História | The YWCA is famous for its advocacy and support for women. But the organization has also stood on the front lines of eliminating racism for well over a century. As the racial divide in the U.S. deepened and grew more painful following the death of George Floyd, calls to the YWCA poured in from corporations and individuals who were looking for a strong, visible partner to focus their efforts and resources in fighting for the end of racial injustice. At this crucial moment, we worked hand in hand with the YWCA to reassert that its mission served—and advanced—the modern-day movement of social justice among people of color. The “Until Justice Just Is” platform, launched over the July 4 holiday, went beyond conventional campaign thinking to provide an actionable way for major corporations and individuals make an enduring commitment: they signed a visible pledge to act and joined the YWCA to eliminate institutional racism through their donations, and through the implementation of new policies and procedures within their own organizations and lives. |
Tipo de Mídia | Poster |
Director executivo criativo | Kim Mickenberg |
Director criativo | VSA Partners |
Project Manager | VSA Partners |
Director executivo criativo | Avery Gross |
Director executivo criativo | VSA Partners |
Equipa criativa | Avery Gross |
Equipa criativa | VSA Partners |
Design | VSA Partners |
Director criativo | Evan Thompson |
Director criativo | Corp writing |
Director assistente criativo | VSA Partners |
Senior Producer | VSA Partners |
Associate Director | VSA Partners |
Designer de produção | VSA Partners |
Senior Business Manager | VSA Partners |
Associate Partner | VSA Partners |
Diretor de Estratégia | VSA Partners |
Fotógrafo | Daniel Delgado |
Video editing | Ben Strang |
Video editing | Sarofsky |
Mix Company | Another Country |
Scenic Designer | Emily Gorski |
Art Producer | Melanie Trombley |
Tipógrafo | Tre Seals |
Fotógrafo | Darrell Book |