Titulo | 125 lives |
Agência | adam&eveDDB |
Campanha | The Last Photo |
Anunciante | Campaign Against Living Miserably (CALM) |
Marca | CALM |
Data da primeira Transmissão/Publicação | 2022 / 6 |
Sector Empresarial | Acções caridade, fundações, voluntariado |
Legenda | Suicidal doesn't always looks suicidal |
História | 50 smiling portraits were unveiled on London’s busy South Bank, while ITV broadcast the heartbreaking truth that these portraits were in fact the last photos of people who died by suicide. The campaign kickstarted a national conversation about the true nature of suicide, achieving 1.6 billion impressions, triggering a rise in online conversations around suicide rose by 33%. |
Tipo de Mídia | Cartaz |
Som | Wave Studios |
Empresa de produção | Final Cut |
Colorização | Rascal |
Director executivo criativo | Mike Sutherland |
Engenheiro de áudio | Jeff Smith |
Music Supervision | James Radford |
Designer | Scott Silvey |
Equipa criativa | Andy Clough |
Equipa criativa | Richard McGrann |
Chief Creative Officer | Richard Brim |
Chefe de produção | Jack Bayley |
Colorist | James Bamford |
Chefe de produção | Ben Sharpe |
Director executivo criativo | Ant Nelson |
Realizador | Max Fisher |
Assistant Integrated Producer | Richard Bailey |
Motion Graphics | Ed Christie |
DP | Jim Joliffe |
Pós produção | James Ireland |
Editor | James Rosen |
Assistant Producer | Jake Parker |
Produtor de som | Beth Tomblin |
Integrated Producer | Amy Simmons |
Assistant Integrated Producer | Scarlett Rudd |
Produtor executivo | Carmen De Witt |
Engenheiro de áudio | Parve Thind |
Color Producer | Jai Mhach Durban |
Music Producer | Morgan Pochin |
Music Producer | Ben Robbins |
Produtora | Cain&Abel |
Música | Radford Music |
Music Publishing | Chester Music |
Music Publishing | Campbell Connelly & Co |