Alzheimer’s Society - "The Long Goodbye"

New Commercial Arts

New Commercial Arts London, Reino Unido

319

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Marca: Alzheimer’s Society
País: Reino Unido

Anunciante: Alzheimer's Society

Titulo	The Long Goodbye
Agência	New Commercial Arts
Campanha	The Long Goodbye
Anunciante	Alzheimer's Society
Marca	Alzheimer’s Society
Data da primeira Transmissão/Publicação	2024 / 3
Sector Empresarial	Associações de informação e de luta contra doenças
Filosofia	The campaign brings to life the reality experienced by so many affected by dementia of losing aspects of their loved ones long before their actual death - a heart-breaking truth unique to the disease. This work is vital to raise awareness of the devastating reality of dementia amongst the general public, where awareness, knowledge and concern about the disease Is low. Only 22% of people know that 1 In 3 people will develop dementia. The film, shot by BAFTA nominated director Charlotte Regan, follows a son giving a eulogy at his Mum’s wake. He tells us of the times she ‘died’ before she physically died - the breadth of symptoms she experienced, the relationships this touched, and the parts of herself dementia cruelly took away. Inspired by real life experiences, it brings to life unrelenting heartbreak caused by dementia for the hundreds of thousands of people affected in the UK. The film ends 'with dementia you don’t just die once, you die again, again and again. Which is why at Alzheimer's Society, we’ll be with you again, again and again', narrated by Colin Firth, highlighting the charity's commitment to be there at every part of the struggle. By supporting people at every step of their journey with dementia through their vital services, relentlessly calling for change amongst decision makers to make dementia the priority it should be, and investing in science to push the pace of breakthroughs to drive research, diagnosis and treatment. Media planning and buying is managed by Medialab, including the media strategy built around making the invisible devastation of dementia, visible. An AV-led plan will maximise unique Reach and Frequency within key audiences across TV, VOD, Cinema, Radio & Digital Channels to maximise emotional impact and repeat exposure to the everyday reality of Dementia.
Tipo de Mídia	Cinema
Comprimento	128 seconds
Produtora	Knucklehead
Empresa de produção	Tenthree
Director de publicidade	Alex Hyde-Smith
Director de publicidade	Tom Brown
Director de publicidade	Nick Wright
Director de publicidade	Victoria Evans
Director de publicidade	Ellie Jerman
Director de publicidade	Laura Parsons
Founder & CEO	James Murphy
Founder, Strategy	David Golding
Founder, Chief Creative Officer	Ian Heartfield
Equipa criativa	Jules Middleton
Equipa criativa	Peigh Asante
Diretor dos Negócios	Miriam Goode
Senior Account Manager	Toby Moynan
Account Manager	Zahra Banday
Produtor da agência	Georgia Dickinson
Realizador	Charlotte Regan
Director de fotografia	Christopher Sabogal
Produtor	Francis Mildmay-White
Editor	Owen O’Sullivan
Pós produção	Selected Works
Pós produção	Time Based Arts, London
Grade Artist	Simone Grattarola
Post-production Producer	Dan Crozier
Audio Post Production	King Lear
Sound Engineer	Jack Sedgewick
Compositor	Patrick Jonsson
Music Supervision	Bruce New
Music Supervision	Air-Edel
Agência de Mídia	Medialab London
Integration Director	Nick Parker
Client Managing Director	Charles Batchelor
Head Of Planning	Jess Talbot
Director of Advanced TV	Jon Manning
Media Business Director	George Gwilliam
Media Senior Account Manager	Amy Bevis
Senior Account Director	Fiona Magill