Women's Rights - "How to solve a family conflict?"

Laboratory for Social Advertising

Laboratory for Social Advertising Moscow, Rússia

4692

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Women's Rights
País: Quirguistão

Anunciante: OPEN LINE Public Foundation

Titulo	How to solve a family conflict?
Agência	Laboratory for Social Advertising
Campanha	Equal rights – joint success!
Anunciante	OPEN LINE Public Foundation
Marca	Women's Rights
Data da primeira Transmissão/Publicação	2015 / 3
Sector Empresarial	Violência doméstica, agressões sexuais
Legenda	Unbind yourself!
História	One in four Kyrgyz women experience domestic violence. Most never ask for help. Women don’t know about protection orders law against domestic violence and existence of crisis centers. Interactive video gives a chance to see both sides of the family conflict and possible solutions, both negative and positive.
Filosofia	Interactive video gives a chance to see both sides of the family conflict and possible solutions, both negative and positive. Youtube video was widely shared in social media, forums and popular web-sites, making it possible to reach our target audience Men/Women 18-34.
Problema	One in four Kyrgyz women experience domestic violence. Most never ask for help. Women don’t know about protection orders law against domestic violence and existence of crisis centers.
Resultado	65% engaged with the first videoAvarage of 4 videos watched per viewerMost engaged audience are male/female 18-34 GO TO POLICE is the most popular choice from Women’s Point of view, HANDLE CONFLICT PEACEFULLY - from Men’s Point of ViewIncrease in web-site traffic, calls and request for protection from domestic violence
Tipo de Mídia	Viral
Comprimento	43 seconds
Mais Informações	http://openline.kg/unbindyourself
Director executivo criativo	Georgy Molodtsov
Fotógrafo	Georgy Molodtsov
Producer	Munara Beknazarova
Director de arte	Dilshad Matkulov
Creative Partner	Evgeniya Molodtsova
Produtor de linha	Adilet Karzhoev
Realizador	Shamir Rayapov
Director de fotografia	Shamir Rayapov
Conceito	Shamir Rayapov
Producer	Jazgul Ibraimova
Production Manager	Kanykei Orozoeva