Jill Byrne
Marketing Director at Rothco | Accenture Interactive
Dublin 7, Irlanda
TituloIreland Fan Sees Green For The First Time
Agência
Campanha Ireland Fan Sees Green For The First Time
Anunciante Irish Rugby Football Union
Marca Irish Rugby Football Union
Data da primeira Transmissão/Publicação
Sector Empresarial Cultura, ócio e desporto
História The IRFU’s new campaign tells the story of one such fan. Bobby Blakeney, who has been an avid rugby supporter for 74 years, suffers from severe colour-blindness and is unable to distinguish accurately between green and red. Bobby rarely attends live matches and risks mistaking players for those on the opposing team when watching – even when he’s at home. The IRFU and ROTHCO, part of Accenture Interactive, set out to change this.
Tipo de Mídia Case Study
Comprimento
Commercial Communication
Marketing Director
Communications Director
Digital Marketing Manager
Marketing Manager
Director criativo
Redator
Senior Account Executive
Produtor executivo
Estrategista
Assistant Producer
Director técnico
Developer
UI Designer
Digital Project Manager
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Director de arte
Director of Marketing

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