Heineken - "An Ad That Saves Energy"

Publicis Brasil Comunicação

Publicis Brasil Comunicação São Paulo, Brasil

3511

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Heineken
País: Brasil

Anunciante: Heineken

Titulo	An Ad That Saves Energy
Agência	Publicis Brasil Comunicação
Campanha	An Ad That Saves Energy
Anunciante	Heineken
Marca	Heineken
Data da primeira Transmissão/Publicação	2022 / 4
Sector Empresarial	Cervejas, sidras
Filosofia	To raise awareness and invite Brazilians to participate in its Green Energy Project, Heineken Brazil and Publicis Brazil created an ad that was aired during Brazilian prime time, on 33 million TVs in multiple open tv channels simultaneously. Made all in black for 30 seconds, the 45 seconds ad surprised the audience and grabbed attention by claiming to be sustainable itself. According to LuzIS Consultancy, it saved enough energy to power a small city made up of 57 thousand inhabitants in Brazil for a few hours. Heineken's registration site had its highest peak hit ever during the ad! The initiative is part of the brand’s sustainability and culture platform in Brazil, GREEN YOUR CITY, in which the brand made commitments in three pillars: greener cities, circular economy and responsible consumption. In addition to the film, the campaign includes pieces for social media, digital and influencers. In 2020, Heineken Brazil shifted to renewable sourced energy to brew its world famous beer. Now, the brand is taking another step in its journey for a greener future. After a partnership with a distributed energy company, the brand became a pioneer in offering green energy to 208 million consumers in the country with savings of up to 20% on their energy bill. Since 2021, bars and restaurants can also be part of the program with energy savings of up to 40%. About the Heineken Green Energy Program The distributed energy project, which just recently started and already serves partner bars and restaurants, has the goal of reaching 40% of the brand's partner points of sale by 2030. Now, it opens the way to residential coverage. Individuals will be able to opt for the program and have access to green energy in their own homes. The initiative is operated in partnership with regional generators of certified renewable energy, whose availability has been gradually happening in the country. The membership process is simple. The interested party simply registers digitally in the program, accessing the platform https://www.heinekenenergiaverde.com.br/ . Images of identification documents of the holder and a copy or photo of the energy bill will be requested. Registration is free, without payment of fees or installation, and loyalty is not required. To be entitled to the benefit, the user must have an average monthly expenditure of at least R$ 200,00 indicated in the energy bill. After joining, within a period of up to 120 days, the conversion will be carried out and the supply of green energy will begin, resulting in a discount on the energy bill that can reach up to 20%, depending on the region. Project phases The project works in partnership with regional certified renewable energy generators, which are being installed across the country. Currently, those who live in Minas Gerais, Goiás, Paraná, Santa Catarina, Rio Grande do Sul, Distrito Federal and São Paulo (served by CPFL Paulista) can join the program. In the other states, the service is expected to be available between the second half of 2022 and the first half of 2023.
Tipo de Mídia	Televisão
Comprimento	45 seconds
Director de publicidade	Beatrice Jordão
Director de publicidade	Carina Hermida
Director de publicidade	Daniela Iebba
Director de publicidade	Gabriel D’Angelo Braz
Director de publicidade	Guilherme De Marchi Retz
Director de publicidade	Melina Domingos
Director de publicidade	Nabil Nasser
Director de publicidade	Ornella Guzzo
Director de publicidade	Williane Silva
Global Chief Creative Officer	Bruno Bertelli
Global Creative Coordination	Guy Lewis
Chief Creative Officer	Domenico Massareto
Director executivo criativo	Daniel Ribeiro
Director executivo criativo	Fabio Astolpho
Director criativo	Arturo Marenda
Director assistente criativo	André Leotta
Director assistente criativo	Isadora Greiner
Equipa criativa	Arturo Marenda
Equipa criativa	André Leotta
Equipa criativa	Isadora Greiner
Equipa criativa	Elias Carmo
Equipa criativa	Rodolfo Monteiro
Community Manager	Bruna Pasquini
RTV	Renata Sayao
RTV	Giuliano Springhetti
Account Management	Gabriela Borges
Account Management	Joanna Alencar
Account Management	Mariana Corrales
Account Management	Marina Roge
Account Management	Cassia Brandão
Projects and Tech	Marcio Bueno
Projects and Tech	Renata de Oliveira Carvalho
Projects and Tech	Bianca Ferreira
Head Of Planning	Juliana Elia
Planning Team	Catarina Melo
Planning Team	Daniela Altenfelder
Planning Team	Victoria Franco
Planning Team	Barbara Pires
Media Team	Maurício Almeida
Media Team	Ana Sanchez
Media Team	Jussara Bezerra
Media Team	Fernando Brito
Media Team	Carla Tassi
Pós produção	Public Post
Post Production Coordinator	Douglas Souza Tecco
Post Production Coordinator	Marcello Sampaio
Editor	Renne Perez
Editor	Marcos Teixeira
Auditivo	Satelite Audio
Music Director	Kito Siqueira
Music Director	Roberto Coelho
Music Director	Hurso Ambrifi
Account Management	Fernanda Costa
Account Management	Renata Schincariol
Account Management	Thiago Alonso
Music Production	Kito Siqueira
Music Production	Roberto Coelho
Music Production	Hurso Ambrifi
Music Production	Mike Vlcek
Music Production	Thiago Colli
Music Production	Charly Coombes
Music Production	Koitty
Audio Finishing	Carla Córnea
Audio Finishing	Ian Sierra
Audio Finishing	Vithor Moraes
Audio Finishing	Renan Marques
Audio Finishing	Arthur Dossa
Production Coordinator	Camila Guedes
Production Coordinator	Bruna Isidore
Production Assistant	João Piccoli
Voz	Giselle Lima
Digital Media Agency	iProspect
Digital Media Executive business director	Caroline Bassi
Digital Media Business manager	Gioconda Ferraz
Digital Media Business supervisor	Ana Melo
Media Strategy Director	Lucas Callile
Media Manager	Cleberson Luque
Media Analyst	Arthur Fialho
Media Analyst	José Cirilo Teixeira
Media Analyst	Marina Miranda
Programmatic Media Manager	Tiago Holanda Bezerra
Programmatic Media Supervisor	Alda Chávez