| Titulo | The Mountain Experiment |
| Agência | Beta Collective |
| Campanha | The Mountain Experiment |
| Anunciante | Anheuser-Busch |
| Marca | Patagonia |
| Data da primeira Transmissão/Publicação | 2021 / 9 |
| Sector Empresarial | Cervejas, sidras |
| Filosofia | With anxiety levels sky high, Cerveza Patagonia carries out an experiment to reduce anxiety by immersing participants in the mountains. Twenty participants with high levels of stress and anxiety were interviewed by a psychologist, then three participants were selected to spend a week in wood cabins in the mountain city of Cambará do Sul, in the South of Brazil. Their levels of patience, sleep quality, fatigue, irritability, self-criticism, and compulsive eating were measured before, during, and after the experiment. |
| Tipo de Mídia | Integrated Media/360 Activation |
| Comprimento | |
| Director criativo | Bernardo Tavares |
| Director de arte | Victor Yves |
| Redator | Bernardo Tavares |
| Produtora | Café Royal |
| Realizador | Irmãos Meirelles |
| Produtor executivo | Giovana Grigolin |
| Produtor executivo | Moa Ramalho |
| Production Coordinator | Chélide Teixeira |
| Production Coordinator | Alex Missaka |
| Director de fotografia | Juliano Dutra |
| Assistant Director | Julia Garcia |
| Production Direction | Pedro Aurélio |
| Production Direction | Matheus Mombelli |
| VFX/Post Production | Hub VFX |
| Editor | Gabriel Azeredo |
| Editor | Fabio Meirelles |
| Pós produção | Luana Daminelli |
| Color Grade Artist | Acaua Pastores |
| Casting | Fábio Freitas |
| Produção de som | Cordel Áudio |
| ORIGINAL MUSIC | André Caccia Bava |
| Sound Designer | Henrique Meyer |
| Head of Marketing | Daniel Silber |
| Brand Specialist | Eduardo Fernandes |
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