Emergency - "A day of peace"

Ogilvy Italy

Ogilvy Italy Milan, Itália

Prêmios

6806

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Emergency
País: Itália

Anunciante: Emergency

Titulo	A day of peace
Agência	Ogilvy Italy
Campanha	A day of peace
Anunciante	Emergency
Marca	Emergency
Data da primeira Transmissão/Publicação	2023 / 2
Sector Empresarial	Direitos humanos
Legenda	“A day of peace”: the latest film by EMERGENCY and Ogilvy Italy questions what kind of peace we long for.
História	The film “A day of peace” features the story of a man who survived a nuclear conflict and roams the country looking for other humans. The camera follows him during a day like any other, from the moment he wakes up, heads towards a big city, storms shops to find food and malls, finding traces of a close past such as the last newspaper announcing the nuclear menace, and then finding shelter in an abandoned skyscraper. What looks like peace is actually a representation of loneliness and despair, all that remains after such a big event, progressively increasing as the camera zooms out leads us to question whether he might be the last man on Earth.
Filosofia	It’s been one year since the outburst of war in Ukraine, and on this date EMERGENCY and Ogilvy Italy released a film named “One day of peace” as a profound reflection on the necessity of peace and most of all its meaning.
Problema	Despite everyone asking for peace, in the past months, the nuclear menace has been steadily increasing, bringing the Doomsday Clock 90 seconds to midnight, which is the closest it’s ever been since WWII. Since its birth, EMERGENCY has always stood against war, and now more than ever wants everyone to reflect what is the peace which might face if we don’t take action now. In fact, a peace following a nuclear conflict might actually not be the one we have in mind.
Tipo de Mídia	Viral
Comprimento	279 seconds
Mercado	Itália
Trilha sonora	Enzo Casucci
President and Chief Creative Officer	Giuseppe Mastromatteo
Director executivo criativo	Lavinia Francia
Director executivo criativo	Francesco Basile
Client Creative Directors	Alberto Crignola
Client Creative Directors	Nicolò Mondonico
Head of Strategy	Luca Tapognani
Estrategista	Silvia Tasso
Supervisor de conta	Consuelo Dionigi
Head of Tv Production	Sanam Bartoletti
Senior Producer	Lorenzo Alaimo
Senior Producer	Giulia Cattani
Head of Social	Carola Bracci
Senior Social Media Manager	Rodolfo Lombardi
Social Media Manager	Melanie Gemelli
Head of Pr	Anna Esposito
Pr Supervisor	Emanuele Palmieri
Produtora	The Family
Produtor executivo	Lorenzo Ulivieri
Produtor	Danielle Joujou
Realizador	Igor Borghi
Director de fotografia	Emanuele Zarlenga
Production Manager	Federico Luiselli
Fixer	Lorenzo Colugnati
Color	Giorgia Meacci
Post Video	Band
Sound Design Mix	D2D
Música	Enzo Casucci
Location Manager	Alessandro Tesei
Scenografo	Mattia Federici
Guarda-roupa/estilista	Valentina Mezzani
Pós produção	Barbara Calicchio