| Titulo | The Wonder of Christmas |
| Agência | Atomic London |
| Campanha | The Wonder of Christmas |
| Anunciante | Greater Anglia Rail |
| Marca | Greater Anglia |
| Data da primeira Transmissão/Publicação | 2023 / 11 |
| Sector Empresarial | Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro |
| Filosofia | Greater Anglia, the train operating company covering London and East Anglia, is launching a festive 30” spot titled ‘The Wonder of Christmas’. The ad is inspired by the whimsical adventures of 'Alice in Wonderland,' following the success of their imaginative 'Where Wonder Starts' integrated brand campaign that launched in the summer. The ad aims to increase brand awareness and encourage people in the East Anglia region to travel by train this Christmas to benefit from the ease, comfort, and joy of travelling with Greater Anglia. Building on the narrative of the previous campaign, the Christmas ad extends the story of curiosity-led adventures with the Greater Anglia Hare. This time, the animated Hare goes on a seasonal escapade, guiding viewers through the magical Christmas destinations of East Anglia and London and into the cosy hearths of family homes. The Hare, Greater Anglia's emblematic figure, symbolises the swift and liberating experience of train travel with the brand. The campaign draws viewers into a yuletide narrative where the Hare becomes a festive guide, highlighting the festive destinations along Greater Anglia’s routes. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Pós produção | Coffee & TV |
| Director de publicidade | David Metherell |
| Director de publicidade | Ela Hawran-Beaumont |
| Diretor dos Negócios | Katie Salt |
| Senior Account Manager | Olivia McDaid |
| Project Director | Alex Coxhill |
| Senoir Strategist | Randell Beckford |
| Director executivo criativo | John Cherry |
| Equipa criativa | Greg Foy |
| Equipa criativa | Heather Keywood-Mistry |
| Head of Design | Loty Ray |
| Editor | Andrew Poole |
| Produtora | Nexus Studios |
| Realizador | Florian Casper |
| Production Manager | Derek Walsh |
| Colorist | Lewis Crossfield |
| Post-production Producer | Kat Tallis |
| Música | Felt Music |
| Som | Clearcut Sound |
| Still photographer | Jess Griffiths |
| Photographer's Agent | Paul Cowen |
| Photography Agency | Horton-Stephens |
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