Daniel Ribeiro
Chief Creative Officer at WMcCann
Sâo Paulo, Brasil
TituloGeneration meeting
Titulo (língua original)Encontro de Gerações
Agência
Campanha CBR 1000RR-R Fireblade SP 30th Anniversary Ed.
Anunciante Honda Motor Co., Ltd.
Marca Honda CBR 1000RR-R Fireblade
Data da primeira Transmissão/Publicação 2023 / 3
Sector Empresarial Motocicletas, motorizadas
Filosofia Honda Brazil presents its latest film to celebrate the 30th anniversary edition of the Honda CBR1000RR-R Fireblade. In a celebration of classic and modern, the campaign features the Brazilian Superbike World Championship rider, Eric Granado, and the journalist and professional pilot, Leandro Mello. Sharing the track, Mello pilots the first generation of the original CBR900RR Fireblade, is an icon of his time, while Granado pilots the latest CBR1000RR-R Fireblade, the result of three decades of evolution. Eric Granado's skills highlight the performance and speed of the latest Fireblade, while the experienced reviews of Leandro Mello provide valuable insight into the unique features of the original Fireblade and how the "Total Control" technology influenced the design of the latest model. The film is an homage to the essence of the model, evoking a sense of nostalgia and reverence for a machine that captured the hearts and minds of motorcycle enthusiasts around the world with its sporty design, advanced features and cutting-edge technology.
Tipo de Mídia Branded Content
Comprimento
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Chief Creative Officer
Director executivo criativo
Director executivo criativo
Director criativo
Director criativo
Director assistente criativo
Director assistente criativo
Equipa criativa
Equipa criativa
VP of Client Services
Client Services
Client Services
Client Services
Client Services
Client Services
Head Of Planning
Planning Team
Planning Team
Planning Team
Planning Team
Media VP
Media Team
Media Team
Media Team
Media Team
Head of Technology and Project
Project Manager
Project Manager
Project Manager
Head of RTV
RTV
RTV
RTV

Trending

Create a free Talent profile and become a member of AdForum

Get Started