Titulo | Crocodile Free (Film Case) |
Agência | BETC Paris |
Campanha | Crocodile Free |
Anunciante | Lacoste |
Marca | Lacoste / IUCN |
Data da primeira Transmissão/Publicação | 2019 |
Sector Empresarial | Vestuário, moda e calçado |
História | For the second year of its partnership with the International Union for Conservation of Nature (IUCN), Lacoste pushed its engagement for wildlife even further. Its iconic crocodile left its usual spots to ten threatened species in every square foot of Lacoste’s main stores in the world. All Lacoste communication and social platforms also became “Crocodile-Free”. All profits from this day helped IUCN’s efforts to conserve threatened wildlife. |
Tipo de Mídia | Case Study |
Comprimento | |
Account Management | Bertille Toledano |
Account Management | Fanny Buisseret |
Account Management | Charlotte Seillier |
Account Management | Suzy Morin |
Director executivo criativo | Rémi Babinet |
Director criativo | Antoine Choque |
Director de arte | Jonathan Baudet-Botella |
Redator | Olivier Aumard |
Music Creative Director | Christophe Caurret |
Director associado de arte | Benoît Ferran |
Director associado de arte | Jessica Fecteau |
Motion Design | Olivier Kharon |
Post-production Supervisor | Anne-Sophie Touveron |
Produtora | General Pop |
Produção de som | GUM – Green United Music |
Head of Strategy | Lennie Stern |
Head of Activation & Strategy | Julien Leveque |