Responsible Party - "Drink More 4"

Buzzman

Buzzman Paris, França

1997

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Responsible Party
País: França

Anunciante: Pernod Ricard

Titulo	Drink More 4
Agência	Buzzman
Campanha	Drink More
Anunciante	Pernod Ricard
Marca	Responsible Party
Data da primeira Transmissão/Publicação	2021 / 7
Sector Empresarial	Segurança pública, saúde e higiene
Legenda	Drink More
Filosofia	The “Drink More… Water” campaign is based on the Responsible Party Program’s main drivers: to persuade young adults that there is no fun in excessive drinking and to empower them to make the right choices for themselves, thanks to a peer-to-peer approach. Water has always been one of the core elements of the program as it is one of the ways of reducing harmful drinking. The campaign aims to connect with the genZ audience by adopting their own mindset and a simple, impactful and universal message – asking them to “Drink More Water”. By not shying away from showing the unpleasant, embarrassing and harmful consequences of alcohol abuse, the campaign features snapshots of what can happen when people binge drink while encouraging them to “Drink More”, which appears contradictory. The reveal comes at the end of the video. After several requests to “Drink More”, the true message finally becomes clear – “Drink More Water”. It will be launched on July 29th, initially in the UK, Germany, Belgium, Greece, the Netherlands, Mexico, Columbia, Venezuela, Dominican Republic and Kenya.
Tipo de Mídia	Imprensa e publicações
Comprimento	50 seconds
President / Executive Creative Director	Georges Mohammed-Chérif
Vice President (VP)	Thomas Granger
Managing Diretor	Julien Levilain
Director de arte	Margaux Hontang
Redator	Melvin Berréhouc
Director de contas	Quentin Grimal
Head of Strategic Planning	Clément Scherrer
Head of Social Media	Julien Scaglione
Head of PR & Communication	Amélie Juillet
PR & Communication Manager	Renaudineau Paul
Head of TV Production	Vanessa Barbel
Produtor	Assya Mediouni
Produtora	Artillerie
Realizador	Arthur Couvat
Produtor	Philippe Avendaño Vera
Produção de som	Schmooze
Fotografia / Illustration	Natas 3000