Sound Designer
at
Chemistry
| Titulo | Helmet has always been a good idea |
| Brief | The Danes love their bikes, and the Danish capital of Copenhagen is the world’s most cycle-friendly city, according to the World Economic Forum. The city has over 675,000 bicycles and just 120,000 cars - meaning bikes outnumber cars by more than five-to-one - with almost one third (29%) of all journeys across Copenhagen made by bike.One problem, helmets have never become as popular as cycling itself - around 45 % of casualties in Copenhagen met their end on a bike and 50% of Danish adults still fail to put on a helmet when biking. To combat this, Danish Road Safety Council launched a campaign which pokes gentle fun at those who are too vain to wear a helmet, by recruiting a group that wore theirs with pride - the Vikings. |
| Agência | &Co. / NoA |
| Campanha | Helmet has always been a good idea |
| Anunciante | Danish Road Safety Council |
| Marca | Danish Road Safety Council |
| Data da primeira Transmissão/Publicação | 2021 / 6 |
| Sector Empresarial | Segurança rodoviária |
| História | The Danes love their bikes, and the Danish capital of Copenhagen is the world’s most cycle-friendly city. One problem, helmets have never become as popular as cycling itself. To combat this, the Danish Road Safety Council launches a campaign which pokes gentle fun at those who are too vain to wear a helmet, by recruiting a group that wore theirs with pride - the Vikings. |
| Tipo de Mídia | Interatividade |
| Comprimento | |
| Pós-produção | Copenhagen VFX |
| Director criativo | Thomas Hoffmann |
| Director de arte | Ole Hoffmann |
| Director de arte | Kristoffer Winther Sørensen |
| Redator | Kristian Eilertsen |
| Director de fotografia | Kasper Wind |
| Equipa criativa | Ole Hoffmann |
| Equipa criativa | Kristian Eilersten |
| Equipa criativa | Kristoffer Winther Sorensen |
| Produtor da agência | Filippa Borg von Bülow |
| Produtora | NEWLAND |
| Realizador | Tore Frandsen |
| Editor | Jacob Schulsinger |
| Lead VFX | Christian Sjostedt |
| Colorist | Michael Balle |
| Auditivo | Kevin Koch |
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