Citizens Bank - "Giving Tuesday Twitter Page"

Publicis Sapient

Publicis Sapient Boston, Estados Unidos

4909

Marca: Citizens Bank
País: Estados Unidos

Anunciante: Citizens Bank

Titulo	Giving Tuesday Twitter Page
Agência	Publicis Sapient
Campanha	Giving Tuesday
Anunciante	Citizens Bank
Marca	Citizens Bank
Posted	Mai 2015
Sector Empresarial	Serviços bancários, investimentos, corretores de bolsa
História	For Citizens Bank, giving back to the community is simply part of being a good bank. In fact, it’s something they do every day as part of their Citizens Helping Citizens program. So for #GivingTuesday, it was only natural that the brand step in with a social campaign to help local communities.
Filosofia	The idea tapped into what our audience was already doing during the holidays: setting artful, holiday-themed, and even simple everyday plates as they welcome family and friends to their tables. To reach our audience—and engage them right where the #GivingTuesday conversation was happening—we leveraged paid and organic posts on Facebook and Twitter.
Problema	Our objective was to drive awareness of Citizens Bank’s efforts as well as positive brand association—and inspire consumers and employees to rally together for a common cause: fighting hunger. Our message: Set #AnExtraPlate at your table this holiday season, share a photo with #AnExtraPlate, and we’ll donate a meal to a local food bank.
Resultado	In social channels, the response to our campaign was overwhelmingly positive. Facebook comments ranged from “I’m sharing! Thank you Citizens” to “Really great idea! I’m so glad Citizens is my bank!” to “Christmas will be brighter for those in need.” Most importantly, this campaign made a difference, as more than 100,000 meals were donated to local food banks—and countless people in our communities felt all the goodness the season can bring.
Tipo de Mídia	Social Media
Director criativo	Jennifer Putnam
Director de arte	Jason Woz
Director assistente criativo	Kim Kauffman
Marketing Strategy Manager	Jenessa Carder
Director criativo	Laura Beckford
Director assistente criativo	Laura Beckford
Senior Social Media Marketing Strategist	Crystal Aria
Director de contas	Dave Theran
Senior Integrated Producer	Mike Diaz