| Titulo | Bystander |
| Agência | Mekanism |
| Campanha | It's On Us |
| Anunciante | The White House |
| Marca | ItsOnUs.org |
| Data da primeira Transmissão/Publicação | 2014 / 11 |
| Produto | Sexual Assault PSA |
| Sector Empresarial | Violência doméstica, agressões sexuais |
| História | ABOUT MEKANISMWorking closely with the White House and a number of outside partners, Mekanism, an advertising agency that specializes in reaching millennials, developed the It’s On Us campaign’s concept, creative, and design. Mekanism focused on developing a campaign that would enable the audience to immediately get involved and participate. They worked with The Mill and Park Pictures on the campaigns PSA’s, and with 14Four to develop the website. The campaign is the beginning of a movement to create a sea change in how we handle sexual assault. ABOUT GENERATION PROGRESSGeneration Progress, the youth arm of the Center for American Progress, works with and for young people to promote policy solutions to key political and social challenges. Their work is based on the idea that young people don’t have to wait to change the world; they have the power right now to tip the balance on critical issues from economic opportunity to access to education to human rights. Generation Progress engages a diverse group of young people nationwide, and provides them with essential resources and trainings to help them to make their voices heard. ABOUT pVblicpVblic Foundation is an in-kind grant making organization that harnesses the power of media assets to drive social impact. As strategic media outreach partner for It's On Us, pVblic aggregated donations totaling over 1 BILLION media impressions nationwide including reach to nearly 700 college and university campuses. pVblic secured media space for the campaign across multiple platforms including billboards, taxi tv, campus bookstores, magazines, movie theaters, sports stadiums, targeted online advertising and transit ads through partnerships with leading media companies including Lamar, Screenvision, Zoom Media, Verifone, Conversant, Newsweek, On-Campus Media, Campus Media Network and more. |
| Tipo de Mídia | Televisão e Cinema |
| Comprimento | |
| Pós produção | CarbonVFX (California) |
| CEO/President | Jason Harris |
| Director criativo | David Horowitz |
| Head of Strategy | Eric Zuncic |
| Design Director | Albert Ignacio |
| Associate Director, Brand Manager | Caroline Moncure |
| Senior Producer | Kati Haberstock |
| Creative Technology Director | Sean Cosier |
| Senior Producer | Amber Cope |
| Produtora | Park Pictures |
| Realizador | Vincent Haycock |
| Produtor executivo | Mary Ann Marino |
| Produtor | Alex Fisch |
| Pós produção | Whitehouse Post |
| Editor | Adam Robinson |
| Produtor executivo | Joni Williamson |
| Produtor | Kristin Branstetter |
| Original Score | Squeak E. Clean Studios |
| Senior Producer | Amy Crilly |
| Final Mix and SFX | Eleven Sound |
| Produtor executivo | Suzanne Hollingshead |
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