McDonald's - "Home Menu Mix"

DDB Bucharest

DDB Bucharest Nagykároly, Romênia

9993

Titulo	Home Menu Mix
Agência	DDB Bucharest
Campanha	Home Menu Mix
Anunciante	McDonald's
Marca	McDonald's
Data da primeira Transmissão/Publicação	2023 / 3
Sector Empresarial	Restaurantes e comida rápida
Filosofia	DDB Romania launches a new value platform for McDonald's Romania dedicated to all those who want a deal that saves both their day and their budget. Maria, the main character of the commercial is the epitome of a hyper-rational person who considers all scenarios with her mathematical thinking. With a personality inspired by some of the female characters that have recently entered pop culture, Maria becomes the ideal protagonist to launch McDonald's new platform: Home Menu Mix, a platform that highlights people's need for a good value for money.
Tipo de Mídia	Interatividade
Comprimento	90 seconds
Director executivo criativo	Roxana Nita
Senior Art Director	Ana-Ramona Tanasă
Senior Copywriter	Alexandru Iliescu
Diretor de Estratégia	Ioana Dobrinescu
Director de contas	Georgiana Rotaru
Account Manager	Dana Popescu
Director de publicidade	Irina Angelescu
Director de publicidade	Alexandra Todirica
Director de publicidade	Lucia Rudaci
Director de publicidade	Cosmina Tapliuc
Produtora	Multi Media Est
Realizador	Anton Groves