| Titulo | The Good Tea |
| Agência | Isobel |
| Campanha | The Good Tea |
| Anunciante | Clipper Teas |
| Marca | Clipper Teas |
| Data da primeira Transmissão/Publicação | 2024 / 1 |
| Sector Empresarial | Café, chá, bebidas achocolatadas, bebidas de pequeno-almoço |
| Filosofia | Ecotone-owned tea brand Clipper has today unveiled a new pan-European integrated campaign, THERE’S TEA, THEN THERE’S GOOD TEA. The campaign, the first to be created by independent creative agency isobel since it was appointed as the tea brand’s European Creative agency last year, communicates Clipper’s Fairtrade and organic tea that supports biodiversity. Anchored with the strapline, There’s Tea, Then There’s GOOD Tea, the campaign will acknowledge that it takes more than just taste to make good tea. It also takes ethical and sustainable sourcing, natural ingredients and a fierce commitment to protect biodiversity to make a truly good cuppa. The work uses colourful Clipper-style illustrations drawn humorously over animals in nature, to celebrate the joy that comes from making a more sustainable choice. The work was animated by Seed Animations and features bespoke music tracks, composed by Lostboy. The campaign will break in the UK first, from 15th January, across TV, VOD, social and OOH, before being rolled out across other European markets later in the year. The advertising will be supported by new Clipper packaging, including a number of eye-catching limited-edition packs, in-store activity and an on-pack promotion, developed by Straight Forward Design. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Director de publicidade | Bryan Martins |
| Director de publicidade | Hayley Murgett |
| Director de publicidade | Ali Kirk |
| Director executivo criativo | Ben Stump |
| Director executivo criativo | Simon Findlater |
| Produtor | Amy Hansen |
| Head of Account Management | Lisa Roscoe |
| Senior Account Director | Becky Devereux-Pile |
| Account Manager | Ellie Dickinson |
| Planning Partner | Steve Hastings |
| Chief Executive | Paul Houlding |
| Designer | Jemal Mustafa |
| Designer | Chan Spencer |
| Motion Designer | James Lyle |
| Director criativo | Morgan Powell |
| Produtor executivo | Neil Kidney |
| Animation Studio | Seed Animation Studio |
| Produtor | Rebecca Hardess |
| Animação | Freddie Elsom |
| Animação | Giulia Frixione |
| Animação | Daisy Mojave Holland |
| Animação | Thomas Knowler |
| Animação | Josep Bernaus Valls |
| Designer | Hugo Cuellar |
| Designer | Thomas Bryson-King |
| Compositor | Lostboy |
| Som | Bark Sound |
| Sound Designer | Jak Melvin |
| Produtor de som | Emily Garaway |
| Pack Design | Straight Forward Design |