Titulo | An Ad That Saves Energy |
Agência | Publicis Brasil Comunicação |
Campanha | An Ad That Saves Energy |
Anunciante | Heineken |
Marca | Heineken |
Data da primeira Transmissão/Publicação | 2022 / 4 |
Sector Empresarial | Cervejas, sidras |
Filosofia | To raise awareness and invite Brazilians to participate in its Green Energy Project, Heineken Brazil and Publicis Brazil created an ad that was aired during Brazilian prime time, on 33 million TVs in multiple open tv channels simultaneously. Made all in black for 30 seconds, the 45 seconds ad surprised the audience and grabbed attention by claiming to be sustainable itself. According to LuzIS Consultancy, it saved enough energy to power a small city made up of 57 thousand inhabitants in Brazil for a few hours. Heineken's registration site had its highest peak hit ever during the ad! The initiative is part of the brand’s sustainability and culture platform in Brazil, GREEN YOUR CITY, in which the brand made commitments in three pillars: greener cities, circular economy and responsible consumption. In addition to the film, the campaign includes pieces for social media, digital and influencers. In 2020, Heineken Brazil shifted to renewable sourced energy to brew its world famous beer. Now, the brand is taking another step in its journey for a greener future. After a partnership with a distributed energy company, the brand became a pioneer in offering green energy to 208 million consumers in the country with savings of up to 20% on their energy bill. Since 2021, bars and restaurants can also be part of the program with energy savings of up to 40%. About the Heineken Green Energy Program The distributed energy project, which just recently started and already serves partner bars and restaurants, has the goal of reaching 40% of the brand's partner points of sale by 2030. Now, it opens the way to residential coverage. Individuals will be able to opt for the program and have access to green energy in their own homes. The initiative is operated in partnership with regional generators of certified renewable energy, whose availability has been gradually happening in the country. The membership process is simple. The interested party simply registers digitally in the program, accessing the platform https://www.heinekenenergiaverde.com.br/ . Images of identification documents of the holder and a copy or photo of the energy bill will be requested. Registration is free, without payment of fees or installation, and loyalty is not required. To be entitled to the benefit, the user must have an average monthly expenditure of at least R$ 200,00 indicated in the energy bill. After joining, within a period of up to 120 days, the conversion will be carried out and the supply of green energy will begin, resulting in a discount on the energy bill that can reach up to 20%, depending on the region. Project phases The project works in partnership with regional certified renewable energy generators, which are being installed across the country. Currently, those who live in Minas Gerais, Goiás, Paraná, Santa Catarina, Rio Grande do Sul, Distrito Federal and São Paulo (served by CPFL Paulista) can join the program. In the other states, the service is expected to be available between the second half of 2022 and the first half of 2023. |
Tipo de Mídia | Televisão |
Comprimento | |
Director de publicidade | Beatrice Jordão |
Director de publicidade | Carina Hermida |
Director de publicidade | Daniela Iebba |
Director de publicidade | Gabriel D’Angelo Braz |
Director de publicidade | Guilherme De Marchi Retz |
Director de publicidade | Melina Domingos |
Director de publicidade | Nabil Nasser |
Director de publicidade | Ornella Guzzo |
Director de publicidade | Williane Silva |
Global Chief Creative Officer | Bruno Bertelli |
Global Creative Coordination | Guy Lewis |
Chief Creative Officer | Domenico Massareto |
Director executivo criativo | Daniel Ribeiro |
Director executivo criativo | Fabio Astolpho |
Director criativo | Arturo Marenda |
Director assistente criativo | André Leotta |
Director assistente criativo | Isadora Greiner |
Equipa criativa | Arturo Marenda |
Equipa criativa | André Leotta |
Equipa criativa | Isadora Greiner |
Equipa criativa | Elias Carmo |
Equipa criativa | Rodolfo Monteiro |
Community Manager | Bruna Pasquini |
RTV | Renata Sayao |
RTV | Giuliano Springhetti |
Account Management | Gabriela Borges |
Account Management | Joanna Alencar |
Account Management | Mariana Corrales |
Account Management | Marina Roge |
Account Management | Cassia Brandão |
Projects and Tech | Marcio Bueno |
Projects and Tech | Renata de Oliveira Carvalho |
Projects and Tech | Bianca Ferreira |
Head Of Planning | Juliana Elia |
Planning Team | Catarina Melo |
Planning Team | Daniela Altenfelder |
Planning Team | Victoria Franco |
Planning Team | Barbara Pires |
Media Team | Maurício Almeida |
Media Team | Ana Sanchez |
Media Team | Jussara Bezerra |
Media Team | Fernando Brito |
Media Team | Carla Tassi |
Pós produção | Public Post |
Post Production Coordinator | Douglas Souza Tecco |
Post Production Coordinator | Marcello Sampaio |
Editor | Renne Perez |
Editor | Marcos Teixeira |
Auditivo | Satelite Audio |
Music Director | Kito Siqueira |
Music Director | Roberto Coelho |
Music Director | Hurso Ambrifi |
Account Management | Fernanda Costa |
Account Management | Renata Schincariol |
Account Management | Thiago Alonso |
Music Production | Kito Siqueira |
Music Production | Roberto Coelho |
Music Production | Hurso Ambrifi |
Music Production | Mike Vlcek |
Music Production | Thiago Colli |
Music Production | Charly Coombes |
Music Production | Koitty |
Audio Finishing | Carla Córnea |
Audio Finishing | Ian Sierra |
Audio Finishing | Vithor Moraes |
Audio Finishing | Renan Marques |
Audio Finishing | Arthur Dossa |
Production Coordinator | Camila Guedes |
Production Coordinator | Bruna Isidore |
Production Assistant | João Piccoli |
Voz | Giselle Lima |
Digital Media Agency | iProspect |
Digital Media Executive business director | Caroline Bassi |
Digital Media Business manager | Gioconda Ferraz |
Digital Media Business supervisor | Ana Melo |
Media Strategy Director | Lucas Callile |
Media Manager | Cleberson Luque |
Media Analyst | Arthur Fialho |
Media Analyst | José Cirilo Teixeira |
Media Analyst | Marina Miranda |
Programmatic Media Manager | Tiago Holanda Bezerra |
Programmatic Media Supervisor | Alda Chávez |