| Titulo | Better |
| Agência | Elite Media |
| Campanha | Life’s Better |
| Anunciante | American Family Insurance |
| Marca | American Family Insurance |
| Data da primeira Transmissão/Publicação | 2023 / 4 |
| Sector Empresarial | Seguros |
| Filosofia | This month, American Family Insurance is debuting the newest evolution in its “Insure carefully, dream fearlessly” platform, which has been a hallmark of American Family advertising for years. The brand refresh, titled “Life’s Better,” is a new twist on this timeless positioning which is anchored in the company’s ethos – that American Family doesn’t just provide insurance - it protects dreams. The campaign puts American Family's red roofline front and center as a visual representation of the physical protection the company provides to its dreamers. The red roof, embedded in the American Family logo, has been an unwavering symbol of protection, safety and inspiration for over 60 years. The campaign launches with two films (“Newborn” and “Better”), to be followed by a multimedia effort. It uses mixed reality and is being led by Elite Media. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Produtora | The Corner Shop |
| Pós produção | The Mill New York |
| Som | Sonic Union |
| Music / Sound Design | Henryboy |
| Director de publicidade | Elicia Azali |
| Director de publicidade | Sherina Smith |
| Director de publicidade | John Valadez |
| Director de publicidade | Lindsey Maier |
| Director de publicidade | Nick Baillies |
| Director de publicidade | Tracy Siemion |
| Chief Creative Officer | Chris Crawford |
| Creative | Jindai Joseph |
| Director de arte | Mo Alsadi |
| Director criativo | Adam Glickman |
| Director criativo | Craig Feigen |
| Produtor executivo da agência | JD Williams |
| Produtor da agência | Epiphany Washington |
| Account Manager | Terrie Cammarata |
| Coordinator | Jackie Crockwell |
| Director de contas | Charles Hall |
| Realizador | Peter Thwaites |
| Director de fotografia | Adam Arkapaw |
| Produtor executivo | Anna Hashmi |
| Produtor executivo | Jay Shapiro |
| Chefe de produção | Mini Bhogal |
| Produtor | Ahnee Boyce |
| Designer de produção | Brock Houghton |
| Production Service Company | FINCH |
| Produtor executivo | Rebekah ‘Bex’ Kelly |
| Service Producer | Duncan Bernard |
| VFX Executive Creative Director | Gavin Wellsman |
| VFX Supervisor | eva kuehlmann |
| VFX Executive Producer | Chris Connolly |
| VFX Producer | Sally Wnek |
| VFX Producer | Ashley Phillips |
| VFX Producer | Kyra Hendricks |
| VFX Producer | Lauryn Jackson |
| Project Manager | Karthi Gnanasekar |
| 2D Lead | Renato Carone |
| 2D Lead | Ruairi Twohig |
| 3D Lead | Graeme Turnbull |
| Colorist | Paul Yacono |
| Executive Post Producer | Denise Brown |
| Empresa de produção | WORK Editorial NY |
| Editor | Jono Griffiths |
| Editor | Bill Smedley |
| Editorial Company Executive Producer | Alejandra Alarcon |
| Managing Director, Edit | Erica Thompson |
| Chefe de produção | Chris Delarenal |
| Editorial Producer | Samara Kelly |
| Editorial Producer | Elizabeth Pyle |
| Sound Designer | Michael Marinelli |
| Sound Designer | Rob Ballingall |
| Assistant Engineer | Macey Estes |
| Produtor de som | Justine Cortale |
| Sound Designer | Bill Chesley |
| Executive Sound Producer | Kate Gibson |
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