Jonathan Davis
Head of Integrated Production at Fallon, London
London, Reino Unido
TituloTic Tac - Find a Fiver
Agência
Campanha Find a Fiver
Anunciante Ferrero
Marca Tic Tac
Data da primeira Transmissão/Publicação 2014 / 9
Sector Empresarial Doces
Legenda Give yourself 5 with Tic Tac
História The two TV spots mark the launch of Tic Tac's biggest ever promotion that will feature on over 15 million Tic Tac packs - giving customers the chance to win a fiver in cash and get £5 off a minimum spend with a number of high street retailers.
The campaign, created by Aesop creatives Tom Edwards and Stephen Lynch, comes hot on the heels of the highly successful Apple Burst digital campaign, also created by Aesop, which generated more than 1 million YouTube views.
Designed to appeal to 16 - 24 year olds, the ads feature an oddball character in surreal scenarios who ‘gives himself five’ when he finds out about the promotion.
Tipo de Mídia Televisão
Comprimento
Mercado Reino Unido
Mais Informações http://findafiver.com
Produtora
Director executivo criativo
Director criativo
Director criativo
Director de arte
Redator
Designer
Director de contas
Planeador
Produtor
Agência de Mídia

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