| Titulo | Invaluable Advice (OOH) |
| Agência |
Ogilvy UK
|
| Campanha |
Invaluable Advice
|
| Anunciante |
St. James's Place
|
| Marca |
St. James's Place
|
| Data da primeira Transmissão/Publicação |
2024 / 3
|
| Sector Empresarial | Serviços bancários, investimentos, corretores de bolsa
|
| História | St. James’s Place (SJP), the UK’s largest financial advice company, unveils a new campaign that celebrates the importance of tailored one-to-one financial advice in life, beginning this weekend on Saturday evening, March 16. ‘Invaluable Advice’ by Ogilvy UK is SJP’s first ever national brand marketing campaign. The touching creative is inspired by real client stories and follows Joe and Hannah on a single father’s life journey bringing up his daughter and the crucial and positive role played by his financial adviser Zara. Led by creative agency Ogilvy UK, a WPP collaboration with media agency Mindshare and brand transformation agency Landor, the brief was to instil pride and confidence in the value of advice for UK consumers. Ogilvy UK’s behavioural science division, the largest in the world, has collaborated in the development of the strategy and creative. |
| Tipo de Mídia |
Exterior
|
| Offline Editing |
The Assembly Rooms
|
| Creative Agency |
Nick Ogilvy
|
| Director executivo criativo |
Andy Forrest
|
| Director executivo criativo |
Nicola Wood
|
| Director executivo criativo |
Dave Towers
|
| Design |
Dave Towers
|
| Designer |
Jones
|
| Produtor executivo |
Sally Miller
|
| Assistant Producer |
Eva McAlpine
|
| Managing Partner |
Andrew Brooks
|
| Managing Partner |
Jennifer Gledhill
|
| Head of Strategy |
Matthew Waksman
|
| Produtora |
Academy Pictures
|
| Realizador |
Prayer and Pull Up Frederic Planchon
|
| Fotógrafo |
Peter Funch
|
| Director de fotografia |
Arnaud Potier
|
| Produtor executivo |
Medb Riordan
|
| Produtor |
Jessica Wylie
|
| Offline Editor |
Nik Hindson
|
| Grade |
Company 3 NY
|
| Colour Producer |
Kerri Aungle
|
| Colorist |
JEAN
|
| Colorist |
Jean-Clément Soret
|
| Sound Designer |
Sam Cross
|
| Licenciamento de Música |
Black Butter Music Publishing Ltd (administered by BMG-Talpa Netherlands)
|
| Agência de Mídia |
MindShare
|
| Client Partner |
Sarah Baker
|
| Diretor dos Negócios |
Sam Dickson
|
| Executive Director |
Andrew Welch
|
| Diretor de Estratégia |
Daniel Sherrard
|
| Director executivo criativo |
Jules Chalkley
|
| Equipa criativa |
Charlie Lea
|
| Equipa criativa |
Annie Wisbey
|
| Production lead |
Ross Walker
|
| Director de contas |
Jana Kytkova
|
| Project Director |
Paul Owen
|
| Offline Post Producer |
Daniel Breheny
|
| Color EP |
Ellora Soret
|
| Online Studio |
Gramercy Park Studios
|
| TVC Producer |
Annika Gustavsson
|
| Lead Flame Artist |
Mark Beardall
|
| Música |
Stephen Rennicks
|
| Diretor de Estratégia |
James Caig
|
| Executivo de contas |
Aaron Matthews
|
| Brand Strategy & Advertising |
Landor
|
| Diretor dos Negócios |
Amelie Escudier
|
| Client Manager |
Alice Loveday
|
| Executive Strategy Director |
Tristan Ramsdale
|
| Design Director |
Carl Wills
|
| Designer |
Tai Tran
|
