Toyota - "Upstream"

Saatchi & Saatchi NY

Saatchi & Saatchi NY New York, Estados Unidos

Prêmios

10382

Marca: Toyota
País: Estados Unidos

Anunciante: Toyota Motor Corporation

Titulo	Upstream
Agência	Saatchi & Saatchi NY
Campanha	Upstream
Anunciante	Toyota Motor Corporation
Marca	Toyota
Data da primeira Transmissão/Publicação	2021 / 1
Sector Empresarial	Automotor
História	To capture the distinct parallels between fragmented memories and the way swimmers catch snippets of the world as they glide through the water, the VFX team enhanced the tone of the film and purity of message through set and water extensions combined with extensive relighting experimentation.As the set builds and pools were filmed separately, meticulous attention to detail by the supervisor ensured that the two worlds aligned. Leveraging an array of tools including Maya, Houdini, Flame, 3D Equalizer and Reality Capture, the team created the convincingly surreal pools in various interior environments.The water itself, is mixed with the evolving
Tipo de Mídia	Televisão
Comprimento	60 seconds
Empresa de produção	Final Cut
Produtora	@radical.media
Realizador	Tarsem Singh "Tarsem"
Produtor executivo	Jim Bouvet
Produtor de linha	Jeremy Barrett
Director de fotografia	Paul Meyers
Editor	Joe Guest
Telecine	CO3 (New York)
Colorist	Jill Bogdanowicz
VFX Company	Framestore
Música	The Elements Music
Compositor	Norman Kim
Empresa de design sonoro	LSD
Sound Designer	Michael Anastasi
Audio Post Production	Lime Studios
Chief Creative Officer	Jason Schragger
Director executivo criativo	Fábio Costa
Group Creative Director	Marc d’Avignon
Director assistente criativo	Yusong Zhang
Director assistente criativo	Alice Blastorah
Director de arte	Alice Blastorah
Director de arte	Yusong Zhang
Director assistente criativo	Britt Wilen
Redator	Britt Wilen