Pony Malta - "She Speaks (125s)"

MullenLowe SSP3 Colombia

MullenLowe SSP3 Colombia Bogotá, Colômbia

Prêmios

3122

Marca: Pony Malta
País: Colômbia

Anunciante: AB Inbev

Titulo	She Speaks (125s)
Brief	We collected over 100 audios with speeches, interviews and interventions from some of the most influential women in history and uploaded them on the @ellashablan profile on TIK TOK, so that girls could use their words through one of the features they like to use the most: dubbing, and create content with them.We launched the movement on October 11th, International Girls' Day, and that's how the words of Michelle Obama, Ruth Bader Ginsburg, Malala Yousafzai, Isabel Allende, among many others, were in the voices of thousands of girls and teenagers in Latin America, to show them from an early age that they can become whatever they want.
Agência	MullenLowe SSP3 Colombia
Campanha	#SheSpeaks
Anunciante	AB Inbev
Marca	Pony Malta
Posted	Dezembro 2020
Sector Empresarial	Cervejas, sidras
História	We collected over 100 audios with speeches, interviews and interventions from some of the most influential women in history and uploaded them on the @ellashablan profile on TIK TOK, so that girls could use their words through one of the features they like to use the most: dubbing, and create content with them.We launched the movement on October 11th, International Girls' Day, and that's how the words of Michelle Obama, Ruth Bader Ginsburg, Malala Yousafzai, Isabel Allende, among many others, were in the voices of thousands of girls and teenagers in Latin America, to show them from an early age that they can become whatever they want.
Problema	TIK TOK is one of the most used platforms by girls and teenagers around the world, being a space where they follow profiles of women who end up becoming their role models. Women who influence from the way they dress to the way they talk. However, these role models sometimes do not help to release the empowerment that girls need.
Tipo de Mídia	Interatividade
Chief Executive Officer (CEO)	Francisco Samper
Chief Creative Officer	Carlos Andres Rodriguez Monroy
Chief Operating Officer (COO)	Juan Pablo García
Chief Innovation Officer	Camilo Plazas
Director criativo	Jorge Eliecer Pinto
Director criativo	Guillermo Siachoque
Redator	Laura Medina
Director de contas	Fabiana Manzi
Executivo de contas	Juan-Sebastián Arévalo
Digital Director	Jennifer Boshell
Brand Manager	Dubraska Arguinzonez
Planeador	Laura Torres
Chefe de produção	Jose Vicente Altamar
Design de imagens	Andrés Torres
Design de imagens	Julián-David González
Design de imagens	Javier Cáceres
Design de imagens	Nicolás Fuenmayor
Música	Camilo-Andrés Medina