Hertz - "Cleaned Out "

adam&eveDDB

adam&eveDDB London, Reino Unido

Prêmios

16105

Marca: Hertz
País: Reino Unido

Anunciante: Hertz

Titulo	Cleaned Out
Agência	adam&eveDDB
Campanha	Cleaned Out
Anunciante	Hertz
Marca	Hertz
Data da primeira Transmissão/Publicação	2015 / 4
Sector Empresarial	Acessórios e serviços de automóveis
Legenda	You can take everything with Hertz Van Rental
História	The ad opens on a tearful mother and father saying goodbye to their son as he gets in a Hertz van, presumably headed for college. When they go back inside, however, they gradually realize that their son has taken the kettle, the microwave, the television and pretty much everything else he could grab. It’s a funny way to deliver the “You can take everything with Hertz Van Rental” message that functions as the tagline. The pacing for the spot, directed by Guy Shelmerdine, is key, with the first sign that everything isn’t right coming when the mother goes to hang her coat up and it falls to the floor (as the son has taken the coathanger) and gradually building from there until the father wonders what exactly the son wants his grow bags for. It’s not easy to make an ad for a van rental entertaining or memorable, but Adam & Eve DDB manage to pull it off here.
Tipo de Mídia	Televisão
Comprimento	66 seconds
Som	String and Tins
Chief Creative Officer	Ben Priest
Director de contas	Emma Abrahams
Planeador	David Mortimer
Director executivo criativo	Richard Brim
Director executivo criativo	Ben Tollett
Director criativo	Matt Woolner
Director criativo	Steve Wioland
Equipa criativa	Frances Leach
Equipa criativa	Christopher Bowsher
Produtor da agência	Richard Adkins
Realizador	Guy Shelmerdine
Director de fotografia	Rob Hardy
Editor	Andy McGraw
Empresa de produção	Stitch
Pós produção	MPC
Production Manager	Fiona Martin
Produtor	Molly Pope
Sound Designer	Andy Stewart