| Titulo | McWhopper |
| Agência | VMLY&R New Zealand |
| Campanha | McWhopper |
| Anunciante | Burger King + Peace One Day |
| Marca | Burger King + Peace One Day |
| Data da primeira Transmissão/Publicação | 2015 |
| Sector Empresarial | Restaurantes e comida rápida |
| Problema | On 26th August 2015, Burger King did the unthinkable. They published an open letter in traditional and social media, proposing a 'burger wars' ceasefire with longstanding corporate rival McDonald's. BK proposed the two restaurants join forces to create a symbolic mash-up burger, The McWhopper, to be served on UN Peace Day. The proposal was met by frenzied public support, so McD's drew criticism when they said no. Inspired by BK's instructional 'burger build' online film, tens of thousands of people took matters into their own hands by creating and sharing do-it-yourself McWhoppers on YouTube, Instagram, Vine, Twitter, Facebook, and mainstream media. Meanwhile, four other competitor restaurants raised their hands for peace and together with BK created and served the historic 'Peace Day Burger' on Peace Day, 21st September 2015. So far the campaign has received over 8.9 billion impressions, equal to US$139 million in earned media |
| Tipo de Mídia | Interatividade |
| Comprimento | |
| Pop-up Activation | DAVID |
| Chief Creative Officer | Josh Moore |
| Director criativo | Tom Paine |
| Equipa criativa | Tom Paine |
| Equipa criativa | Head of Digital Design |
| Director de contas | Victoria Meo |
| Designer | James Wendelborn |
| Produtor da agência | Liz Rosby |
| Produtor da agência | Sacha Moore |
| Digital Producer | Melissa Logan |
| Digital Producer | Head of Digital Design |
| Planejador de Mídia | Marie-Claire Manson |
| Design de imagens | Assembly |
| Produtora | Flying Fish |
| Fotografia / Illustration | Fraser Clements |
| Música | Liquid Studios |
| Empresa de design sonoro | Liquid Studios |
| Pós produção | Mandy |
| Digital Production | Resn |
| PR | ABPR |
| Digital | Code & Theory |
| Director de media | Horizon |
| Director de media | Rock Orange |
| Pop-up production | SET Creative |
| Brand Identity | Turner Duckworth |
| Director, Brand Management | Fernando Machado |
| Chief Marketing Officer (CMO) | Eric Hirschhorn (Burger King) |
| Corporate Manager | Bruin Maufe (Peace One Day) |
More Work
SEE ALLReimagine the world like a gamer
- MARCA:
- UNICEF
- AGÊNCIA:
- VaynerMedia
Together We Make Better World
- MARCA:
- UNICEF
- AGÊNCIA:
- VaynerMedia
Waiting
- MARCA:
- UNICEF
- AGÊNCIA:
- VaynerMedia
Do It Yoursef McWhopper
- MARCA:
- Burger King + Peace One Day
- AGÊNCIA:
- VMLY&R New Zealand
The Last 55 Petition
- MARCA:
- WWF
- AGÊNCIA:
- Ogilvy New Zealand