Titulo | Mental Health is Health |
Brief | Mental illness isn’t treated like physical illness. The Centre for Addiction and Mental Health (CAMH) created a campaign that challenged people to change their discriminatory mindset towards mental illness. Transit shelters posed thought provoking questions. A docu-series featured people living the disparity between how mental and physical illness are treated. On television and social, a video execution told a powerful story. Online, #MentalHealthisHealth was picked up not just in Canada, but around the world. |
Agência | Zulu Alpha Kilo |
Campanha | Mental Health is Health |
Anunciante | Centre For Addiction and Mental Health |
Marca | CAMH |
Posted | Janeiro 2019 |
Sector Empresarial | Associações de informação e de luta contra doenças |
História | The Centre for Addiction and Mental Health (CAMH) is the largest mental health hospital in Canada, and a world leader in mental health and addiction research. |
Tipo de Mídia | Interatividade |
Produtora | Untitled Films |
Chief Creative Officer | Zak Mroueh |
Director criativo | Catherine Allen |
Director criativo | Ian Simpson |
Director criativo | Jon Webber |
Director criativo | Marcelo Mariano |
Redator | Ian Simpson |
Redator | Dylan Verwey |
Redator | Peter Giffen |
Director de arte | Catherine Allen |
Director de arte | Manali Kulkarni |
Director de arte | Marcelo Mariano |
Designer | Ryan Booth |
Designer | Jack Curtis |
Designer | Marcelo Mariano |
Produtor da agência | Jac Benoit |
Produtor da agência | Teresa Bayley |
Produtor da agência | Ola Stodulska |
Produtor da agência | Nadaa Baqui |
Digital Artwork | Anna Harju |
Agency Account Team | Mike Sutton |
Agency Account Team | Rob Feightner |
Agency Account Team | Hilary Roberts |
Agency Account Team | Violet Karbalaei |
Agency Account Team | Eric Kormos |
Strategy Team | Tim Hopkins |
Strategy Team | Sean Bell |
Strategy Team | Heidi Philip |
Strategy Team | Vergel Evans |
Agência de Mídia | UM |
Realizador | Caitlin Cronenberg |
Produtor executivo | Lexy Kavluk |
Produtor de linha | Jennifer Walker |
Director de fotografia | Kris Bonnell |
Casting Director | Andrew Deiters |
Produtora | Zulubot |
Realizador | Barbara Shearer |
Production Manager | Jenna Peel |
Director de fotografia | James Arthurs |
Empresa de produção | Zulubot |
Director of Content | Cary Smith |
Editor | Marissa Bergougnou |
Editor | Jay Baker |
Editor | Kaisa Pitsi |