EDF - "Episode 17 - T’es sûr… "

Havas Paris

Havas Paris Puteaux, França

Prêmios

24122

Marca: EDF
País: França

Anunciante: EDF

Titulo	Episode 17 - T’es sûr…
Agência	Havas Paris
Campanha	The ElectRIC saga
Anunciante	EDF
Marca	EDF
Data da primeira Transmissão/Publicação	2016 / 12
Sector Empresarial	Autoridades energéticas e hidráulicas
História	Today, people consume electricity but not the EDF brand.Worse still, when they think about their supplier, it’s only when they have to : paying their bills, taking a meter reading, moving house and their energy contract.So in order to encourage interaction with the brand that is more frequent and more positive, we had to do more than just a campaign about electricity or just a one-shot media campaign.We chose to present EDF in a way that had never seen before: EDF, a service provider that helps you manage your daily electricity needs more effectively. And as we sought to integrate the brand into everyday life and to be closer to people, we chose a familiar format that everyone knows: The TV series.With Eric Judor, a famous comedian and actor in France, we extended the TV series Platane (A kind of French “Curb Your Enthusiasm”) by 17 episodes plus additional content for EDF.
Tipo de Mídia	Televisão
Comprimento	45 seconds
Realizador	Eric Judor
Communications Director	Julien Villeret
Director, Brand Management	Catherine Lescure
Director de publicidade	Virginie Maillebuau
Director de publicidade	Virginie Chambault
Director de publicidade	Raphaël de Boishéraud
Chief Executive Officer (CEO)	Agathe Bousquet
Managing Partner	Aurélien Pernot
Director de contas	Benjamin Delacroix
Account Manager	Marie-France Collet
Director executivo criativo	Christophe Coffre
Redator	Guillaume Blanc
Director de arte	Florian Roussel
Agency TV Producer	Virginie Meldener
Produtor	Fabienne Meric-Rougier