Tesco Mobile - "Italiano for ketchup"

BBH

BBH London, Reino Unido

1359

Marca: Tesco Mobile
País: Reino Unido

Anunciante: Tesco PLC

Titulo	Italiano for ketchup
Agência	BBH
Campanha	Roaming
Anunciante	Tesco PLC
Marca	Tesco Mobile
Data da primeira Transmissão/Publicação	2022 / 7
Sector Empresarial	Serviços de telefone móvel
Filosofia	Tesco Mobile has launched an integrated campaign across OOH, radio, press and social, highlighting the Home From Home roaming customers can enjoy this year in the EU*, as the network continues to help customers spend less. Running from 4 July to 5 September, the light-hearted creative, produced by BBH, touches upon some of the nation’s favourite home comforts that holidaymakers like to take abroad for a taste of home. The creative feature phrases such as ‘what’s French for builders tea?’ and ‘Spag bol in Italian?.’ As one of the only networks to offer roaming in the EU and beyond, in 48 Home From Home destinations, Tesco Mobile’s latest tongue in cheek copy, shows its continued commitment to being the super-helpful network. Whether families want to simply browse online or find their favourite dish abroad, they can do this with Tesco Mobile at no extra cost.
Tipo de Mídia	Integrated Media/360 Activation
Chief Creative Officer	Alex Grieve
Director executivo criativo	Helen Rhodes
Director criativo	Uche Ezugwu
Director de arte	Callum Prior
Redator	Marc Rayson
Business Leader	Sarah Rodrigues
Director de contas	Keren Jones
Account Manager	Georgia Hanscott
Diretor de Estratégia	Ed Kurland
Estrategista	Alex Elder
Produtor	Ruth Armitt
Assistant Producer	Micah Waring
Designer	Adam Buckland
Artwork & Animation	Wellcom
Media planning/buying	MediaCom