Bonds Bloody Comfy Period Undies - "Unplugged"

Leo Burnett Sydney

Leo Burnett Sydney McMahons Point, Austrália

2954

Titulo	Unplugged
Agência	Leo Burnett Sydney
Campanha	Unplugged
Anunciante	Bonds
Marca	Bonds Bloody Comfy Period Undies
Posted	Julho 2021
Sector Empresarial	Lingerie, roupa íntima e pijamas
História	To launch its new Bloody Comfy Period Undies, Bonds is on a mission to inspire period confidence by encouraging teens to Live Life Unplugged. Leakproof, better for the planet, and bloody comfy, the undies reduce the need for disposable products, allowing people to experience periods “unplugged.” To celebrate this new, more natural way to period, Bonds enlisted Jasmin Tarasin to shoot a series of candid interviews and live performances by an all-star gang of female artists. The songs are part of ‘Unplugged’ - a bespoke acoustic-style album inspired by the artists' own period experiences. You can stream the full album here: https://open.spotify.com/album/0CySpybUuKZOkN22oFVGbo...
Tipo de Mídia	Interatividade
Comprimento	15 seconds
Produtora	Photoplay Films
Director criativo	Michelle Walshe
Senior Art Director	Stacey Karayannis
Senior Copywriter	Ellie Dunn
General Manager	Naomi Gorringe
Director de contas	Kim Thompson
Senior Integrated Producer	Michelle Browne
Director	Jasmin Tarasin
On-set Director	Jessica Lewton
Produtor executivo	Oliver Lawrance
Produtor	Emma Thompson
Produtor de linha	Lucy Sparke
Director de fotografia	Katie Milwright
DP Content	Sky Davies
Director de arte	Vanessa Cerne
Editor	Joelle Baudet
Pós produção	White Chocolate